West Reading Avenues Spring 2017 - 6
IN THE KNOW & ON THE GO //// new & improved
New & Improved on the Avenues
NEW ON THE AVENUE
Justin Bortz New World Jewellers
Justin Bortz recently completed a major renovation of
New World Jewellers at 438 Penn Ave., renaming the
store to complement the changes made to its interior.
Bortz said he decided to remodel the store after he received
an outpouring of support from customers, friends and
family. Worried about the future of the business, which was
negatively impacted by the closing of the Buttonwood Street
Bridge and resulting traffic tie-ups on Penn Ave., Bortz reached
out on Facebook in July in an effort to generate public support.
The response, he said, was overwhelming, and he decided
that it was time to begin a long overdue renovation project.
Bortz worked with Chrystal Helms Hardinger, who
designed the project, and local craftsmen Bill Kraus and
Terry Scull. The lighting was changed, and shelves made
from branches of the Sacred Oak of Oley tree installed.
The back room of the shop is equipped with an infrared
fireplace, comfortable seating and coffee service. Bortz invites
everyone to come in, check out the new design and see his
latest jewelry designs with the tag line of "jewelry by intention."
Made Jewelry Boutique and Studio
Justin Bortz New World Jewellers
www.justinbortz.com
438 Penn Ave., West Reading, PA 19611
610-373-1101
Made Jewelry Boutique and Studio reopened at
its location at 512 Penn Ave. in time for the winter
holidays, coming back from a fire in August that caused
extensive damage to the silver jewelry boutique.
Chrissy Cook, owner, was forced to close the shop after the fire,
which started in the building's second floor apartment. She had
been in business for only about a year when the fire occurred.
Cook planned for five years before buying the building
and opening her business, which offers custom
silver jewelry, including necklaces, bracelets, rings,
earrings and pins, that she designs and makes.
In her first year of business, Cook sold between 40
and 50 pieces that she created, as well as selected
silver pieces from several other artists.
Made Jewelry Boutique and Studio
Madejewelryboutique.com
512 Penn Ave., West Reading, PA 19611
610-741-6676
4
Avenues Spring 2017
http://www.justinbortz.com
http://www.Madejewelryboutique.com
Table of Contents for the Digital Edition of West Reading Avenues Spring 2017
West Reading Avenues Spring 2017 - 1
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