In the Community C aroline Hill knows that jewelry stores can be intimidating. "It's not like going into a clothing boutique and being able to touch and look at price tags with virtually little to no interaction with a salesperson," she says, "and all of our merchandise is behind locks." As the owner of Van Scoy Jewelers, Hill has always been inspired to share her passion and knowledge of jewelry to connect with customers and help de-mystify some of the "fear factor." After 38 years, it's still the customer that's most important to her. A New Sparkle on the Avenues 10 Avenues Fall 2020 "I love developing relationships with my customers. I love helping customers create beautiful pieces of jewelry, and the special occasions and moments in their lives," says Hill. It's that same passion that has inspired Hill's new Van Scoy location. She made the decision to relocate the business after spending 20 years in Broadcasting Square. Hill purchased a building for the new location at 1121 Penn Avenue, Wyomissing, two doors up from the Wyomissing Post Office.