West Reading Avenues Spring 2018 - 4

Letter from the Manager

The Year Of Experiences

Journey into West Reading in 2018 and enjoy the year of experiences.

W

e kicked off 2018 with an amazing Ice Carving
competition and an all-out Fashion Week, showing off all the flair, beauty and very cool street
style we have on and around the Avenues in West Reading.
Our Fashion Week featured jewelry, accessories, apparel and
beauty from many of our local retailers, including hometown
legend, VF Outlets.
Although the VF property is undergoing a major transformation, we are thrilled that the best retail at VF is staying. The
VF Designer Place building will be home to the all-new VF
Factory store, and some new retail offerings. Spaces will be
available soon so stay tuned. This is a good thing as our last
available Penn Avenue retail space was recently rented. I can't
remember the last time West Reading was 100% leased out,

maybe never. The Avenues and Penn Corridor have been in a
growth spurt lately and show no signs of slowing down. West
Reading is at the center of Greater Reading's revitalization and,
as West Reading improves, so does our community.
Why is Main Street Important? Our Main Streets tell us who
we are, who we were, and how the past has shaped us. We do
not go to bland enclosed shopping malls to learn about our
past, explore our culture, or discover our identity. Our Main
Streets are the places of shared memory where people still
come together to live, work and play. Our commercial district
is a reflection of community image, pride and prosperity. A
healthy Main Street protects property values in surrounding
residential neighborhoods and can be the impetus for growth.
Main Streets provide an important civic forum for the community to meet and get to know each other at parades, special
events and other celebrations. This is what makes a community
great! Your support of West Reading is truly important to our
community and we thank you for your patronage and support!
Speaking of parades, festivals and the year of celebrations,
this Spring will have two more 'new' events. On April 28th
following National Pretzel Day, West Reading will host the
great Craft Pretzel & Beer Fest. Pretzels, beer, music, creative
pretzel & beer dishes, who could ask for more! Circle back on
Saturday, May 5 for Cinco de Derby. Hats, mint and horses. Let
your imagination run wild. We are betting this will be a really fun
event. And don't forget Art
on the Avenues being held on
Saturday, June 16th.
Keep your eyes on the calendar for more fun and adventure, and we'll see you on
the Avenues.
Mark Ratcliffe
Main Street Manager

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Avenues Spring 2018



Table of Contents for the Digital Edition of West Reading Avenues Spring 2018

West Reading Avenues Spring 2018 - 1
West Reading Avenues Spring 2018 - 2
West Reading Avenues Spring 2018 - 3
West Reading Avenues Spring 2018 - 4
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https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2020-2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2020
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https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2017
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