West Reading Avenues Summer 2019 - 10

In the Know & On the Go
West Reading Jeweler Celebrates his
30-Year "Pearl" Anniversary in Business!
By Tracy Fiedler

J

ustin Bortz, or "Judd," has been a mainstay in the West
Reading community since 1989. June 1st marks 30 years of
designing fine custom jewelry as well as providing trusted
and reliable services like cleaning, adjustments, and repairs.
New World Jewellers is proudly one of the longest-standing
businesses in West Reading. Located at 438 Penn Avenue, the
store underwent a full renovation in November 2017 under the
direction of Chrystal Helms-Hardinger, who also designed local
restaurants Judy's on Cherry and Winedown Cafe. Bortz says
his secret to longevity is attentive but no-pressure customer
service, unique products, and skillful design. All are invited to
join in the festivities from 10:00 a.m. to 7:00 p.m. at the store on
Saturday, June 1st. There will be refreshments, music, giveaways,
and discounts on many pieces throughout the store. Customers
are also encouraged to come with their earliest original designs
to participate in a photo album project.

Although his store's name has changed over the years, Bortz's
vision remains the same: to make his customers feel at home
when buying jewelry. He aims to create a warm and welcoming
environment where all customers are treated like gold, whether
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Avenues Summer 2019

visiting for a small repair or ordering a $10,000 custom ring.
Bortz notes, "People most cautious about a custom design are
often the most pleasantly surprised." He has a process that
helps put clients at ease, draws out what inspires them, and
translates those wishes into an extraordinary piece of jewelry.
He has built long-term relationships with customers over the
years that transcend generations.
Walking into 438 Penn Avenue is an experience for all five
senses: the sound of a waterfall and relaxing music, the soothing
color of soft green walls and jewelry displays crafted from tree
trunks, the subtle aroma of a signature incense blend, and the
flavor of a complimentary handcrafted cappuccino. You can also
expect to be greeted by Precious, the store's 15-year-old pitbull
mix who gladly accepts belly rubs, kisses, and treats. Both the
ambiance and product selection are eclectic. There are items
for all budgets, and it is equally as easy to find a last-minute
gift, as it is to purchase a stunning piece for a special event.
The designers featured in the showroom range from trendy, to
high fashion, to delicate, to bold, to simple, and eco-friendly.



West Reading Avenues Summer 2019

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