West Reading Avenues Summer 2021 - 14

In the Community
What's Next
in Downtown
Reading?
By Aaron Gantz, Senior Director
of Economic Development, GRCA
O
ver the last decade, more than $260 million has been
invested in Downtown Reading, but it has been over
the last two years that it seems momentum has really
taken off. Much of the renewed interest from both investors and
businesses stems from Alvernia University's CollegeTowne taking
root in the 400 block of Penn Street. The pillars for a successful
downtown area are solidifying for Reading - live, learn, work, and
play. We are excited about what is next for Downtown Reading!
Alvernia University - Reading CollegeTowne
Alvernia University, already located in the City of Reading's 18th
Ward, announced in 2019 the intent to expand the university's
campus to Downtown Reading - Reading CollegeTowne. In mid2020,
the purchase of 401 Penn St. was finalized. Renovating and
moving into an existing five-story, 260,000-square-foot building
- as opposed to undertaking new construction - reduces costs
and allows for an accelerated project timeline. In early 2021,
Alvernia officially broke ground on the project and announced
the addition of the Starbucks franchise to Downtown Reading.
The project's overarching goal is to reenergize economic
development in Downtown Reading and to do so in ways that
advance the university's mission. The expansion into Downtown
Reading will include the launch of a new academic program in
engineering, revitalizing the business major and other academic
programs while giving them a Downtown home, and creating
a student-centered business incubator - O'Pake Institute for
Rendering: Alvernia University
12 Avenues Summer 2021

West Reading Avenues Summer 2021

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https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2020-2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WRASpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesDecember2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesNovember18
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSeptember2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesJune2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017-2
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/Summer2017
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