West Reading Avenues Summer 2021 - 15

Double Tree View
Economic Development and Entrepreneurship - to provide
guidance and support to new businesses as they work to get
up and running.
" This type of progress is nearly unimaginable and can only
be attributed to the unique partnerships and friends working
together to bring Reading CollegeTowne to life, " said Alvernia
University's President John R. Loyack.
Timeline: expected occupancy Q3 2021
Investment: $20,000,000
DoubleTree by Hilton Reading
The DoubleTree by Hilton Reading is an award-winning,
contemporary hotel located in the heart of Downtown Reading
at 701 Penn St. Not only does the sizeable hotel anchor the
east-end of Penn Street, but it also offers everything you
would expect from a major hotel chain, including stunning
d├ęcor around every corner. What you may not expect is the
exceptional customer service, warm atmosphere, commitment
to community, AND some of the best views of the city and
Mount Penn from the upper floors!
The $60,000,000 hotel opened in the fall of 2015 and offers
flexible event space for up to 2,000 guests, including an
amphitheater, boardroom and 15 meeting rooms. The hotel
is a popular destination for locals and visitors to the region
and the data proves it - the property is a top-performing
DoubleTree in the U.S.
2020 (and maybe 2021) could be called the year of the pivoting,
evolving, and reinventing and the DoubleTree in Downtown
Reading was no exception.
Additional Dining Space
In one day, the DoubleTree team converted four in-room suites
for a private and one-of-a-kind dining experience. Remember the
views mentioned earlier? Truly some of the best from the suites!
In collaboration with the Reading Parking Authority, the
DoubleTree continues to elevate the customer experience while
also facing the COVID-19 pandemic head on - adding one-ofa-kind
dining via tented dining on the parking garage rooftop
- Rooftops by DoubleTree. The views from the connected
parking garage are absolutely breathtaking.
Food Service Acquisitions
Within a six-month time period, the hotel acquired Boscov's
Catering and rebranded to Ala Carte Catering by DoubleTree,
Kosher by DoubleTree, and Wishes Events and Design by
DoubleTree. There is more on the horizon including the
acquisition of three additional businesses set to be completed
in May 2021 and to be rebranded as Cafeteria by DoubleTree.
The growth and investments made over the course of 2020
visitwestreading.org 13
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West Reading Avenues Summer 2021

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https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2020-2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2020
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https://www.nxtbook.com/hoffmann/WestReadingAvenues/WRASpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesDecember2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesNovember18
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSeptember2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesJune2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017-2
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/Summer2017
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