West Reading Avenues Winter 2020-2021 - 24

Arts & Culture in the Community

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rt Plus has opened access to thousands of pieces of
original art, four current exhibits and a gift shop through
one 800-square-foot gallery.

And it all looks beautiful.
It's no surprise that a cooperative of 25 artists is packed with
an abundance of creativity.
When the spring lockdown closed Penn Avenue businesses to
the public, Art Plus Gallery was quick to respond. They put
their traditional main gallery and featured exhibits online, and
enabled customers to purchase the artwork through their website.

As an online exclusive, " The Big Show " opened
up room for gallery artists to display large artwork
in room settings.

22

Avenues Fall 2020

" That's when we asked ourselves, 'How can we help other artists
who don't have an online presence?' " recounts Martha Ressler,
director of the non-profit gallery, which is a major advocate of
the arts in the greater Berks community. " The first thing we did
was add another virtual exhibit called 'Artists in Residences' and
invited artists everywhere to show their work here, at no cost. "
While that online show was drawing scores of entries, the
gallery also decided to proceed with the sixth annual Plein Air
West Reading event. With no guarantee that they could open
the show to the public, they made it an exhibition rather than
a competition, and launched the show online. On the day it
opened, eight pieces were purchased through the website. As
restrictions loosened in June, the show hung in the gallery and
opened to private tours and, eventually, the public.



West Reading Avenues Winter 2020-2021

Table of Contents for the Digital Edition of West Reading Avenues Winter 2020-2021

West Reading Avenues Winter 2020-2021 - 1
West Reading Avenues Winter 2020-2021 - 2
West Reading Avenues Winter 2020-2021 - 3
West Reading Avenues Winter 2020-2021 - 4
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West Reading Avenues Winter 2020-2021 - 31
West Reading Avenues Winter 2020-2021 - 32
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2021-2022
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2020-2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WRASpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesDecember2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesNovember18
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSeptember2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesJune2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017-2
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/Summer2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenues
https://www.nxtbookmedia.com