West Reading Avenues Winter 2021-22 - 13

Known for wearing a different holiday shirt every day of
December, DeLozier also decorates the store mannequin in
a holiday shirt and Christmas tree skirt and entertains the
salon's clients with a dose of holiday spirit that may include
reading funny movie quotes or sharing inspirational messages.
Cindy Lis, co-owner of Penn Avenues'
Wm H Diller Jewelers, what she calls
a true " mom and pop shop, " agrees
that holidays on the Avenues are a
vital part of the community's identity.
" It is really important to have the
continuity of decorated storefronts
along the Avenue. It makes the
shopping all the more fun, " Lis said.
" My windows are always changing and
people always stop to look. It is more fun
to walk the Avenue when you have everchanging displays
instead of stationary ones. "
Both DeLozier and Lis appreciate the special holiday events
ongoing along the Avenues and agree that the horse and carriage
rides, Shop with a Cop, and previous scarecrow decorating
and ice carving events are always big hits.
While everyone knows to shop at small businesses to support
Small Business Saturday, an international event started in
2010 by American Express in the midst of the recession, it's
important to remember the hard times local merchants have
endured through the more recent impact of the pandemic.
Small businesses account for close to half of the U.S. economy
and shopping small not only supports local, but it adds to the
multitude of reasons that make each community across the
country special!
1. Local small business is a vital part of local economy and
shopping small means that business owners can give even
more back to the community, through special events,
donations, and fundraisers.
2. Personalized customer service is a big benefit of shopping
small. Small business owners pride themselves on
interacting with their clients and may even get to know
their names! That won't happen at the big box store.
3. Small businesses help to create jobs and help make any
area like the Avenues a more desirable and interesting
place to live and do business.
4. The more small businesses which can thrive in a community
mean the more competition, a key to keeping prices for
consumers low and creativity and innovation among the
businesses high.
5. Local shop owners have a special ability to offer unique
and uncommon merchandise, a win for anyone who
explores the West Reading corridor shopping for gifts!
So, what can we do to help?
As shoppers, we can make the choice to shop small to support
our small business community!
Start shopping early.
We have all heard that supplies may be limited this holiday season
but shopping small may mean that local business owners
have created or sourced local offerings and have more of a
selection! Sign up for your favorite stores' e-newsletters to
keep in touch for special products or offers as they come in.
Continued on next page
visitwestreading.org 11
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West Reading Avenues Winter 2021-22

Table of Contents for the Digital Edition of West Reading Avenues Winter 2021-22

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West Reading Avenues Winter 2021-22 - 2
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https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2021-2022
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2020-2021
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WRASpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2020
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesDecember2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2019
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesNovember18
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSeptember2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSummer2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesJune2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesSpring2018
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017-2
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesWinter2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenuesFall2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/Summer2017
https://www.nxtbook.com/hoffmann/WestReadingAvenues/WestReadingAvenues
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