At Home in Berks April 2017 - 13

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Choosing Floor Coverings for Your Home
The types of floor coverings you choose will reflect your lifestyle, functionality and personal taste. You'll need to consider
a variety of factors - including beauty, durability, cost and
purpose - before selecting the floor coverings that will best
work in your home.

Both hard and soft flooring surfaces were on display at the
floor cover industry's annual trade show in Las Vegas in January, enabling flooring professionals to see all the new products
and flooring trends. One hard covering that everybody was
talking about is luxury vinyl plank and tile.

So, let's start by breaking down floor coverings into two basic
types: hard surface and soft surface.

Luxury Vinyl Plank and Tile

Hard surface flooring materials include hardwood, tiles,
laminate, vinyl and the new darling of the flooring industry -
luxury vinyl planks and tiles.
Many people prefer hard surface flooring because they like the
way it looks and feel that it's easier to maintain than a carpeted
floor, said Hank Stenson, manager of Martin Flooring, Inc.'s
Wyomissing location.
"Historically, carpet sold more than hard flooring, but we're
seeing now that more people are moving in the other direction," Stenson said. "I'd say it's around 55 to 45 percent in favor
of hard flooring."

Luxury vinyl plank and tile is one of the fastest growing flooring segments. It leads the growth in the flooring industry, and
is expected to continue to do so.

Luxury vinyl has the look of wood, ceramic or natural stone,
with the durability that hard surface flooring is prized for. It
can recreate authentic stone tiles like slate, ceramic, limestone
or quartz, but its feel is soft and smooth.
"It's one of the fastest growing flooring options," Stenson explained. "It's super easy to maintain and for the most part easy
to install. A lot of people who used to be laminate customers
are moving over to luxury vinyls."
Continued on page 14

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