ExpoGuide_2020 - Addendum 6

IFAI EXPO 2020 | ADDENDUM

NEW Education Sessions
All stated times are Central Standard Time.

Tuesday, Nov 3.

Wednesday, Nov 4.

11-11:50 am

11-11:30 am

Sponsored Session:
Shade Fabric 101 - Characteristics
and Terminology

Sponsored Session:
Utilizing Antimicrobials in Tents Transitioning Healthcare Technology
to the Rental Tent Market	

Patrick Lane, President, Alnet Americas, Inc.
A guided overview of premium shade fabric
properties and performance. This session will
provide attendees with the knowledge to:
1. Easily read mechanical and
UV specification data
2. Identify the differences in shade fabrics
available in the market today
3. Understand how fabric attributes
impact fabrication and functionality

12:30-1:20 pm
Sponsored Session:
Welcome! Getting Back to
Business with Serge Ferrari

Chad Twombly, Vice President-Direct Sales,
Herculite Products
Covid 19 has created major paradigm shifts
across the country and around the world. The
Event Rental market has been called on to be
a significant part of the solution for fighting
Covid 19 with tents being used for social
distancing, corporate health assessment,
healthcare facilities and restaurant expanded
seating. New issues and heightened
concerns loom over product cleanliness,
customer and worker safety, and cross
contamination.

12:30-1:20 pm

Ilse Beterams, Vice President of
North America, Serge Ferrari

Sponsored Session:
Making the Right Product Decisions

This has been a challenging year for all of
us! Yet, Serge Ferrari has been working hard
throughout the year in our commitment
to helping your business grow - with new
products, new tools and a dedicated team to
support you.

Brian Holian, Western Regional Sales Manager,
Trivantage, LLC
Ron Paratore, Account Manager, Trivantage, LLC
Paul Ricciuti, Account Manager, Trivantage, LLC
Katelyn Bell, Product Launch Specialist,
Trivantage, LLC

* learn about recent acquisitions and how
these will impact you
* obtain information on new product launches
and how these innovations can help your
business stand out with customers
* discover the new brochures, videos, and
flyers available to you to help you sell
* consider the Return on Investment of using
Serge Ferrari products
* find out how to connect with the Serge
Ferrari team at IFAI and beyond

How do you make sure a product is right for
the application? What are the dos and don'ts
of installation to help avoid costly mistakes?
Learn how to leverage Trivantage as a
resource to better understand the products
and resources available to help you get the job
done right. After this session, attendees will
leave with the knowledge to:
* Select the right products for the
application at hand
* Make product choices to maximize return
* Leverage Trivantage as a resource for product
expertise and personalized service

6 2020 SHOW GUIDE

3-3:50 pm
Sponsored Sunbrella Session:
Reimaging B2B Sales in a digital world
Amanda Schneider, LEED AP, MBA, Researcher,
Writer and Founder, ThinkLab
Replace pandemic-driven uncertainty with
data and insights about the current state
of design in 2020. ThinkLab, the research
division of SANDOW ( and sister company
to Interior Design, Metropolis, and Material
Bank), will share the latest on shifting trends
along with ideas for positive change.

Thursday, Nov. 5
3-3:50 pm
Sponsored Session: Demystifying
Flame Retardant Specifications,
Standards, and Testing for
Architectural Shade Fabric
Andrew Nasarczyk, Senior Director
of R & D, GALE Pacific
Flame retardant (FR) fabrics have become
increasingly important in the architectural
shade cloth industry, and it's important to
understand the requirements driving this
change. In this session you'll gain valuable
knowledge of FR standards, treatments, and
testing requirements so that you can provide
the best guidance for your customers. In
addition to previewing the GALE Pacific
FR Shade Cloth assortment - the largest
in the industry, you'll leave with a better
understanding of the following:
*	Market trends driving FR specifications
*	FR standards, testing, and certifications
for the shade cloth industry
*	Flame retardant treatments
*	GALE Pacific's approach to flame
retardancy and why it's different



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Table of Contents for the Digital Edition of ExpoGuide_2020

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ExpoGuide_2020 - Cover3
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ExpoGuide_2020 - Addendum 1
ExpoGuide_2020 - Addendum 2
ExpoGuide_2020 - Addendum 3
ExpoGuide_2020 - Addendum 4
ExpoGuide_2020 - Addendum 5
ExpoGuide_2020 - Addendum 6
ExpoGuide_2020 - Addendum 7
ExpoGuide_2020 - Addendum 8
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