InTents June/July 2019 - 20

events | installation spotlight

Super Bowl LIVE highlighted
Atlanta's vibrant culture and
music scene, featuring concerts
produced by Grammy Awardwinning producer Jermaine
Dupri. Photos courtesy of Regal
Tent Productions.

Super tents
Regal Tent Productions makes its first Super Bowl appearance.

by the numbers
* 2 clearspan 50-meter-wide tents,
plus additional custom structures
* 30-plus support tents
* 18 days for installation
* 7 days for removal

20 intents

june-july 2019

R

egal Tent Productions Ltd., Stoney
Creek, Ont., Canada, is no stranger to a
big stage, having provided tents for events
ranging from past Olympic Games to the
Great Canadian Baking Show. But Super
Bowl LIII in Atlanta, Ga., in February was
the first time the company contributed to
the NFL championship-one of the sporting world's biggest annual events.
"We were fortunate to work with the
event planner Kreate Inc. [of El Segundo,
Calif.] in 2009 when they came to Canada
to plan festivities associated with the NHL
All-Star Game in Montreal," says Michelle
McCulloch, Regal Tent vice president of
sales and operations. "They reached out
again in 2018, and we were able to strike
up a partnership."
Regal Tent provided 40 tents and structures for Super Bowl LIVE presented
by Verizon, which served as the Atlanta
Super Bowl Host Committee's free public
fan village. The installation included large
clearspan structures for the stage and the
food and beverage area, custom structures including a double-decker tent, and

the company's new Q-Series structure
by HTS Clearspan Structure Systems for
the sponsor activations, along with more
than 30 support tents.
"Our new Q-Series structures were
designed to maximize branding opportunities for the sponsors," McCulloch
says. "With full branded panels at the
front and side of the tents, integrated
flooring and glass wall systems, and a
unique half-tent look, these structures
are a very appealing option for activations at large festivals."
Preparations began in April 2018. After
multiple site visits, the Regal Tent crew
arrived on-site on Jan. 7 and spent 18
days installing tents across Centennial
Olympic Park in downtown Atlanta.
"Our standby crew kept everything
in tip-top shape for the eight days of the
event, and then our staff arrived back onsite on Feb. 4 and had only seven days to
complete the removal," McCulloch says.
The two largest structures were 50-meterwide clearspan tents, which were installed
on a grassy area with a 6-foot slope.



InTents June/July 2019

Table of Contents for the Digital Edition of InTents June/July 2019

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InTents June/July 2019 - Cover2
InTents June/July 2019 - 1
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