InTents June/July 2019 - 54

business | management

Rather than seeing
differences as
inherently negative,
view them instead
as opportunities to
bring fresh ideas
and energy into
your team.

inherently negative, view them instead
as opportunities to bring fresh ideas
and energy into your team. This can
turn an ordinary culture into something
that looks and feels creative, inviting
and unique.
This is a competitive advantage when
recruiting younger workers, who are
skeptical of companies that claim to
have the best culture in the business.
They don't want to hear how different
your culture is; they want to feel it, see
it, experience it and test that it is authentic. They want to be drawn in. They
are hungry to work in a company that
allows them to use their unique abilities
to transform the organization and make
a lasting impact in the world. To make
your culture attractive to the younger

generation, everyone must think differently, which leads to acting differently-
and it all starts with the words we use.

Intentional change

This type of behavioral change doesn't
happen by chance. Be intentional about
educating your entire organization on
the unique traits of each generation.
Start by exploring the life experiences
of different generations and how that
shapes their attitudes. Then explore
the differences among the people on
your team. Brainstorm how traits can be
combined to strengthen your team and
achieve organizational goals.
If Baby Boomers are struggling to
learn new technologies, team them with
Millennials who have been successfully

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54 intents

june-july 2019


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InTents June/July 2019

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