InTents June/July 2019 - 9

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When surprises come-and they always
do-Norman-Lee says she strives to keep
an open mind and "be elastic." And while
that kind of flexibility is vital to event
production, it can be an added challenge
for an industry that relies on planning and
anticipation for success.
"Being elastic is more than keeping an
open mind. It's taking a step back when
something unexpected happens and
saying to myself: 'This is not a problem.
I just need to figure out how to make
this work,'" she says. "That's my biggest
challenge, because I'm organized and like
to know what's coming next. I find that
if I can stay calm when everybody else is
stressing out, I can work things out and the
clients can relax and enjoy their guests."
Norman-Lee also makes sure staff is
on hand at all events unless the event
is extremely small. "If we put tents up,
we're there-even if we're just sitting in a
parking lot in a car," she says. "It's part of
what sets us apart: these events are onetime occasions for our clients. If they wait
until Monday morning to call and complain
about something, it's too late. But if we're
there and the temperature changes, the
generator stops working or whatever, they
don't have to wait for us to show up to do
something about it. It's often fixed before
they realize there was a problem."

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Beyond events

Whether Norman-Lee is working at an
oil refinery or on her next big tented
event, her focus is on creating an outcome
that meets or exceeds the client's
expectations-and it's the 'thank you'
that keeps her motivated. "At the end of
the day or the next day when I'm doing
cleanup and the clients come to me and
say: 'Thank you. So glad you were here.
You made the night. We couldn't have
done it without you.'-That's why I do
this," she says.

Dura-Trac® Flooring by Surloc

manufactures the highest quality, modular
flooring system, transforming outdoor spaces
into prestigious, multi-functional events.

Sigrid Tornquist is a Minneapolis-based
writer and editor.

www.InTentsMag.com

9


http://www.duratrac.net http://www.InTentsMag.com

InTents June/July 2019

Table of Contents for the Digital Edition of InTents June/July 2019

InTents June/July 2019 - Cover1
InTents June/July 2019 - Cover2
InTents June/July 2019 - 1
InTents June/July 2019 - 2
InTents June/July 2019 - 3
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InTents June/July 2019 - Cover3
InTents June/July 2019 - Cover4
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