InTents June/July 2020 - 16

events | profile

A winning combination
From barges to professional sports, Premier Event Tent Rentals Inc.
takes on creative challenges.
by Cathy Broberg

Premier Event Tent Rentals Inc.
www.premiereventtent.ca
Brampton, Ont., Canada
Year founded: 2015
Employees: 25 year-round;
60 in high season
Primary business: Quality tenting,
flooring and railing installations
PROUD MEMBER

Tent Rental
Division

ho doesn't yearn for work that
involves creativity, problem
solving and variety? That combination
can keep you on your toes, and before you
know it, you've spent your entire career
in one industry. At least that's the case for
Andrew Ussher, president and co-owner
of Premier Event Tent Rentals Inc., of
Brampton,Ont., Canada.
Ussher has donned several hats in his
30-plus years in the tenting and events
industry. First, he and a friend started a
tenting company in 1987, which they sold
20 years later. Consulting work followed
until he was presented with the opportunity
to buy Premier Event Tent in 2015.

W

Formula for success
Through this deep experience in the
industry, Ussher has learned what it

takes to run a thriving tent and event
business. He attributes Premier's success
to these factors:
1. A close relationship with its
key manufacturer, Fiesta Tents Ltd.,
Montreal, Que., Canada. "They really
work with us," Ussher says, describing
how the relationship has helped Premier
with new product development and
decisions regarding capital investments.
2. An effective and efϐicient warehouse. Ussher credits the behind-thescenes work at Premier as being the
backbone of the company. "Anyone can
buy a tent and set it up," he says. "The larger question is, can they do that 10 times?"
A tent operation's warehouse is what
makes that possible, he says. "To do that
well and be proϐitable, you need a very,
very strong logistical effort."

ABOVE: For this farm wedding with 250 guests,
Premier Event Tent Rentals Inc. installed a
10,000-square-foot leveled deck floor 6 feet
above existing grade at one end before setting
up a 60-by-150-foot reception tent. The company
also set up a patio space on exterior deck board
and a 40-by-60-foot tent for washroom trailers
and a lounge area.
RIGHT: With creative ingenuity and logistical
prowess, Premier Event Tent Rentals Inc. creates
a dream wedding venue on barges on Lake
Rosseau in the Muskoka area north of Toronto.
Photos courtesy of Premier Event Tent Rentals Inc.

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http://www.premiereventtent.ca

InTents June/July 2020

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InTents June/July 2020 - Cover2
InTents June/July 2020 - 1
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