InTents June/July 2020 - 17

3. Skilled and dedicated staff. "Our
management and our staff work in
pretty tough conditions," he says. The
pressure in seasonal businesses such as
the tenting and event industry are very
real. "Deadlines are not negotiable," says
Ussher. "If our crew leader is sick or the
truck is late, we still have to ϐind a way to
get the job done on time. Our key staff are
the people who make that possible."
Salaries, vacation time and retirement
plans matter when recruiting and
maintaining a skilled workforce, but a
job's intangible beneϐits are critical too,
he says. "It's the quality of the workplace
that you operate-keeping your word,
being reliable, treating people well,"
Ussher says. "Over the long term, that's
what you need."

golf tournaments in Canada each year-
the RBC Canadian Open PGA, the CP
Women's Open LPGA and the Shaw
Charity Classic Champions Tour. Those
tournaments, plus the Grey Cup-the
championship game for the Canadian
Football League-offer Premier an
international stage on which to showcase
its capabilities.
Whether Premier is ϐlexing its creative
muscles-"creating an event space out
of nothing"-or digging in for the multiweek setups required for major sporting
events, it is guided by experienced
leadership.
Cathy Broberg is a writer and editor who lives
near Minneapolis, Minn.

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Creating new spaces
"A favorite type of event for us is when
we're able to create something from
nothing," Ussher says. That might mean
fulϐilling a client's vision for a special
event held on a ϐield, at a farm or even on
the water.
Indeed, Premier has been diving into a
new segment of the market that involves
numerous logistical challenges: creating
wedding venues on barges. In Muskoka
"cottage country," just north of Toronto,
there are no ϐlat open spaces, but clients
still long to host weddings on their
property. This is where barges come
into play-they are welded together
to create 2,000 to 3,000 square feet of
event space. At that point, Premier steps
in and transforms the space into scenes
beϐitting an unforgettable wedding.

Event showcase
Weddings, corporate events and social
events like graduations, anniversary
parties and birthdays make up the
bulk of Premier's local projects. For
sporting events, the company will travel
throughout Canada.
Premier provides all tenting and
ϐlooring for the three top-tier professional
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InTents June/July 2020

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