InTents June/July 2020 - 24

Vibrant colors are boldly featured in
the setup for a Sangeet party of an
Indian wedding in California. Photo by
Lin & Jirsa Photography, courtesy of
MaharaniWeddings.com.

24 intents

0620IT_18_35.indd 24

Big and bold Indian weddings
he average cost of a wedding
in the United States is about
$34,000, according to the wedding
site The Knot. The average for an
Indian wedding is at least triple that,
and growing, according to Shawna
Gohel, CEO of Maharani Weddings, a
digital Indian weddings magazine.
That easy math makes a compelling
case for tent and party rental
companies to cater to this market.
Consider the extravagant nature of
Indian/South Asian weddings-guest
counts in the 500s, celebrations that
last for days if not weeks, an afϐinity
for tents and lots of color, sparkle
and glamour-and you wonder why
there aren't more tent companies
focusing exclusively on this market.
"I started my business because, when
I got married 11 years ago, I couldn't

T

ϐind any resources with inspiration
pictures for Indian brides," Gohel says.
Many Indian weddings have a lot in
common with traditional Western
celebrations-faith-based ceremonies,
food, family, ϐlowers and dancing-
with a few key differences. Multiple
ceremonies over multiple days (see
the sidebar on page 25 for speciϐics)
and a large scale means longer-term
and more varied rental needs.
Couples are often looking for more
than a basic white pole tent. Gohel
recommends offering a variety of shapes
and lots of color options, focusing on rich
jewel tones such as emerald, amethyst
and sapphire, so that tents and linens
match a couple's color theme. Lighting is
also essential, particularly twinkle lights.
"They add a Bollywood vibe, and
all Indian brides want an element of

june-july 2020

5/19/20 3:30 PM


http://www.MaharaniWeddings.com

InTents June/July 2020

Table of Contents for the Digital Edition of InTents June/July 2020

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InTents June/July 2020 - Cover2
InTents June/July 2020 - 1
InTents June/July 2020 - 2
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