InTents August/September 2019 - 20

events | installation spotlight

A truss/stretch tent combination
can be built in less than a day,
and a typical branding activation
by Colab Projects, such as this
one for ASICS, is five days from
installation to takedown. Photos
courtesy of Colab Projects.

A perfect pair
Stretch tents and truss structures come together for bold branding and
experiential activations.

by the numbers
* Colab activations are usually
around 100 square meters.
* The combination of truss and
stretch tents can be as small as
10 by 10 feet to as large as installations
spanning more than 100 feet.

20 intents

august-september 2019

eanut butter and jelly. Fish and chips.
Song and dance. Now add stretch
tents and truss structures to the list of
things that are better together.
Based in New Zealand, with locations
around the globe, Stretch Marquees and
Fabric Structures (known as Stretch
Structures) was an early developer of
stretch tents- lexible "Bedouin"-style
event structures that can be rigged in a
variety of shapes.
While stretch tents are stylish on their
own, some of Stretch Structures' clients,
including Colab Projects of Auckland, New
Zealand, have found that the combination
of stretch tents and truss structures
results in an eye-catching space that
offers protection from the elements and
maximum branding opportunities.
Colab develops, designs and builds custom temporary structures and experiential
environments. A recent Colab activation
for the sports equipment company ASICS
needed weather protection and height to

P

stand out and maximize the site footprint
to allow for larger branding opportunities.
"By including the stretch canopies with
our truss framing, it creates an impactful
presence and a smarter-looking alternative to a tired marquee while keeping
out the sun or rain," says Colab operations
director Zach Lewis.
Stretch Structures irst sold tents
to Colab in 2015, according to Stuart
Johnstone, owner of Stretch Structures. "It
was the lexibility and attractive high-end
inish that attracted Colab to using this
combo," Johnstone says. "We were able to
show them variations in design and size
that we had produced for other clients,
hence demonstrate how effective it was in
providing a high-end attractive structure
for the many brands they worked with."
Johnstone compares the lexibility of
the truss frame and the adaptability of
stretch fabric to building with Legos, in
that brand activators can easily adapt the
look and shape to suit each client's needs.



InTents August/September 2019

Table of Contents for the Digital Edition of InTents August/September 2019

InTents August/September 2019 - Cover1
InTents August/September 2019 - Cover2
InTents August/September 2019 - 1
InTents August/September 2019 - 2
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