InTents August/September 2019 - 22

events | profile

Inviting and engaging
Canopies Events with Distinction focuses on customer relationships
to bring events to life.

Canopies Events with Distinction
www.canopiesevents.com
Milwaukee, Wis.
Year founded: 1995
Employs: 25 full-time and
40 seasonal, part-time employees
Primary business: Tent, event
and equipment rental
PROUD MEMBER

Tent Rental
Division

ABOVE: For this wedding reception, Canopies
Events with Distinction created an elegant
atmosphere with lavish table settings and a
lighted ceiling.
RIGHT: A festive tented fund-raiser for the
Red Cross at a Milwaukee firehouse included
colorful oversized lamps, bright tabletops and
framework in the middle of the tent for rope
performers. Photos courtesy of Canopies
Events with Distinction.

22 intents

august-september 2019

aking annual events fresh, intriguing
and appealing is a constant challenge for tent and event rental companies.
And new events need to meet or exceed
customer expectations. For co-owners
David Hudak and Ken Hudak of Canopies
Events with Distinction, Milwaukee, Wis.,
that challenge attracted them to the tent
and event industry.
"I started working for A to Z Rental
some years ago, and my family started
to migrate over to that company," David
Hudak says. "After about 10 years, we
started our own business because we
wanted to go in a different direction."
In 1995, the Hudaks launched Canopies
Events with Distinction, steadily and
methodically growing the business over
the past two and a half decades. "We have
a really good mix of events now," David

M

Hudak says. "I would say we do about
one-third corporate, one-third for event
planners and weddings, and another third
is for private individuals."
Canopies (as it's simply called) has
a service area that covers the Upper
Midwest, but the vast majority of business
occurs within a 50-mile radius of the
Milwaukee metro area. "This summer, we
have the capability to put 10 crews on the
road at any time," David Hudak says.
A consistent theme among tent rental
and event companies is the challenge
of the labor market. "Labor is getting
tougher and tougher," David Hudak says.
"We let [our employees] know that we're
in this together. Everybody can go to the
ARA [American Rental Association] Show
and buy the same stuff, but the difference
is the people."


http://www.canopiesevents.com

InTents August/September 2019

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