InTents August/September 2019 - 28

CAUTION!

M

ultistory structures can help tent rental companies
break into new markets and impress clients. But

as lucrative as these structures can be, it makes sense to
proceed with caution before adding this option to a rental
inventory. Double- and triple-decker structures place
new demands on equipment, personnel, installation and
removal logistics, and the warehouse. And, if the market
isn't there, this expensive inventory will take up space in
the warehouse instead of generating income.
What should tent rental companies be aware of
before investing in multilevel structures?
Nate Brancato, president of Liri Tent US, Kansas City,
Kan., suggests that tent rental owners and managers
ask these questions:
* How well do I really understand my market, what
buyers want and can afford, and what the
competition is offering?
* What can my crews handle? Can I afford to invest
in additional training?
* How frequently will the structure be rented?
Multiple times annually? And for how long?
Is there the potential for securing multiyear contracts?
"Make an honest assessment and create industry
relationships with people you trust to give honest feedback
about their experiences with inventory investments of this
nature," Brancato says.
What should tent rental companies expect
from their suppliers?
Steve Traube, owner of Traube Tents and Structures,
Columbia, Ill., says manufacturers should be able
to provide all required documentation/certifications/
evaluations along with client referrals. Query these
sources about their experience with the product and the
manufacturer, typical installation and removal times,
and options and accessories to consider.
And make sure the manufacturer will provide a representative for the first install, says George Smith, president/CEO
of Mahaffey Fabric Structures, Memphis, Tenn. "There are
tricks you'll need to learn with every two-story tent," he says.

28 intents

august-september 2019

"Our two-story structures can be used
with any manufacturer's clearspan on
the top loor," Smith says. "It's made
in 5-by-5-meter blocks and can be
arranged in numerous con igurations."
Smith says the company owns about
20,000 square feet of two-story structures.
Mahaffey started carrying these products
about 15 years ago, slowly increasing
the inventory over the last 10 years.
"Clients like these tents because
there are more branding opportunities,"
Smith says. "Word of mouth and social
media have generated great awareness.
People see them for the irst time and get
excited about the possibilities. [These]
have opened up new doors for us with
traditional structures on the same venue."
Return on investment (ROI) is
generated fairly quickly, thanks to the
price point and multiyear contracts,
Smith adds. For example, Mahaffey's irst
two-story rental was for the Buffalo Bills
training camp at St. John Fisher College
in Rochester, N.Y. The ive-year contract
called for a double-decker VIP tent, with
food downstairs and viewing above. The
tent was up for about a month each time.
Multistory structures allow event
planners to think more imaginatively,
create more space where real estate
is limited, offer elevated viewing and

TOP: Built for the PGA Tour's Valero Texas
Open in San Antonio, this 15-by-25-meter
HTS Manhattan two-level structure features a
cantilevered roof design and a tiered/stepped
second-level floor system, glass walls and
doors, and custom color vinyl. Installed at
the 18th hole, the structure was flanked by
two HTS wine tents with custom curved frame
sections. Photo by D. Coppi and courtesy of
PRO EM National Event Services.
BOTTOM: Designed and installed by HTS
Clearspan Structure Systems, this 15-by40-meter multistory structure, with an eave
height of 6 meters, served as a hospitality
suite for automobile manufacturer Audi at
a variety of engagements. Photo by Heinz
Röder/HTS Clearspan Structure Systems Inc.



InTents August/September 2019

Table of Contents for the Digital Edition of InTents August/September 2019

InTents August/September 2019 - Cover1
InTents August/September 2019 - Cover2
InTents August/September 2019 - 1
InTents August/September 2019 - 2
InTents August/September 2019 - 3
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