InTents August/September 2020 - 4

hello

Building character
The secret is in the challenge.

YOU DON'T
WANT TO
MISS THESE
EVENTS!

once heard a local Minnesota meteorologist refer to
-10°F January temperatures as being "characterbuilding." Since that time, I have on numerous occasions
found myself using the phrase "character-building" when
faced with challenges and less than ideal situations:
character-building trafϐic, a character-building ϐlat tire,
the character-building year of 2020.
The August/September issue of InTents highlights
how the tent and event rental industry tackles challenges
head-on. Rental companies have pivoted during the
COVID-19 pandemic to offer clients creative solutions
to challenging situations (page 6) and enhanced safety
practices for cleaning fabrics (page 34). Tent professionals
have also stepped up to help expand medical facilities in
cities where surges of COVID-19 have been anticipated.
Page 10 provides an in-depth look at how tenting is
supporting state and federal efforts to battle the virus.
Learn what it takes to combat temperamental weather,
battle large crowds and keep difϐicult clients satisϐied in
our feature on tough installations (page 18). And, if the
challenges of ballasting are weighing you down (pun
intended), read up on tips and tricks from industry
experts on page 28.
The tent rental industry is sponsoring a nationwide
"CARES" day on Aug. 29, 2020, to honor frontline
medical workers who have supported the response to
the COVID-19 pandemic. The goal is to inspire numerous
outdoor events nationwide and show that utilizing tents
and other rental equipment is a safe way for people to
gather. Page 8 provides details on how to participate.
While the summer months of 2020 have proven
to be anything but ordinary for tent and event rental
companies across the globe, this issue of InTents captures
the industry's willingness and determination to adjust,
adapt and grow. Whatever obstacles or difϐicult situations
your company may face now or in the future, remember
to check in with your local meteorologist-it's likely that
your forecast calls for character-building resilience.

I

STAY IN TOUCH
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you're loving in this issue
and what you'd like to see
more of. Stay in touch by
emailing smjones@ifai.com.
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and Twitter, and visit
www.InTentsMag.com
for additional content.

Sammi Jones, Editor
smjones@ifai.com
4 intents

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InTents August/September 2020

Table of Contents for the Digital Edition of InTents August/September 2020

InTents August/September 2020 - Cover1
InTents August/September 2020 - Cover2
InTents August/September 2020 - 1
InTents August/September 2020 - 2
InTents August/September 2020 - 3
InTents August/September 2020 - 4
InTents August/September 2020 - 5
InTents August/September 2020 - 6
InTents August/September 2020 - 7
InTents August/September 2020 - 8
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InTents August/September 2020 - 10
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InTents August/September 2020 - 44
InTents August/September 2020 - Cover3
InTents August/September 2020 - Cover4
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