InTents October/November 2019 - 56

business | management

The power of PPPEEEZ
In her new book, tent and event industry leader Delores Crum
offers her seven simple strategies for successful living.

ometimes the most practical
success tips are like PEZ® candies.
They're delivered in appealing, bitesized pieces. They're refreshing. Above
all, their impact lingers after the original
tidbit is dispensed.
"Like PEZ candy, effective success
tips are simple, universal and timeless,"
says Delores Crum, owner of the Texasbased Premier Events and Party Time
Rentals. "While PEZ containers have
evolved through the years to re lect pop
culture trends, the candy inside remains
essentially the same."
Crum's collection of PEZ candy
dispensers inspired her own PPPEEEZ
formula for success, which can help
you advance your career, achieve your
inancial goals, build a lasting legacy and
gain greater joy in the journey. These
PPPEEEZ truths (positivity, persistence,
principles, energy, expertise, emotion
and zeal) have guided Crum's life and
business for decades, and now she's
sharing these insights in her new
book, Simple Strategies for Successful
Living: A "How To Guide" for Getting
the Life You've Imagined (Outskirts
Press, 2019).
"Even though the only constant in
our world is change-and change is
coming at a faster pace than ever-I
can't foresee a time when the PPPEEEZ
guiding principles won't provide a
relevant, irm foundation for building a
successful, happy life," she says.

S
Delores Crum
An Oklahoma native, Delores
Crum serves as president and chief
inspiration officer (CIO) of two highly
regarded Texas-based special events
rental companies. She is also a
Certified Event Rental Professional
(CERP) and a recognized leader in the
event industry. A passionate mentor,
teacher and philanthropist, Crum
advocates the sharing of ideas and
information that encourage positive
growth and change.
She completed her
first book, Simple
Strategies for
Successful Living, in
2019 and is working
on her second book,
Magic and Meaning.

56 intents

oct-nov 2019

1. Positivity. Each year when Crum and
her work team participate in a retreat,
they prepare by reading a "retreat text" as
they plan for the coming year. Crum calls
The Happiness Advantage: How a Positive
Brain Fuels Success in Work and Life by
Shawn Achor one of the most powerful
books she has ever read. "Positivity is rich
with possibilities and short on excuses,"
Crum says. "Pessimism is poison."
To fuel more positivity in your life,
Crum offers a number of action steps
in her book, such as identifying at least
one organization in the next 90 days that
interests you and donating your time,
talent or treasures to the group.
2. Persistence. If there's a secret to
success, it might just be persistence.
While your de inition of successful living
may change through the years, one thing
endures, Crum says: "To experience
success as you de ine it, you must never
give in, never give up, never surrender."
Crum speaks from experience. She and
her husband, Richard, had only been in
business 10 months with what was then
a Party Central franchise before the Sept.
11, 2001, attacks occurred. Like countless
Americans, they not only grieved for
those killed and injured, but they had
to adjust to the post-9/11 world. "The
phone wasn't ringing with new business,"
Crum says. "It took until early 2002 before
people got back to a new normal, where
parties tended to be scaled back with
fewer guests. In the face of adversity, you



InTents October/November 2019

Table of Contents for the Digital Edition of InTents October/November 2019

InTents October/November 2019 - Cover1
InTents October/November 2019 - Cover2
InTents October/November 2019 - 1
InTents October/November 2019 - 2
InTents October/November 2019 - 3
InTents October/November 2019 - 4
InTents October/November 2019 - 5
InTents October/November 2019 - 6
InTents October/November 2019 - 7
InTents October/November 2019 - 8
InTents October/November 2019 - 9
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InTents October/November 2019 - 19
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InTents October/November 2019 - 60
InTents October/November 2019 - cover3
InTents October/November 2019 - cover4
InTents October/November 2019 - 63
InTents October/November 2019 - TentConf20_1
InTents October/November 2019 - TentConf20_2
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InTents October/November 2019 - TentConf20_4
InTents October/November 2019 - TentConf20_5
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