InTents October/November 2020 - 16

events | profile

Carry on
Georgia company relies on creativity, collaboration
in good times and bad.
By Cathy Broberg

Classic Tents & Events
www.classic-tents.com
Atlanta, Ga.
Year founded: 2000
Number of employees: 38
Primary business: Tents, flooring,
lighting and accessories for film
productions, corporate events, festivals
and fairs, galas and fundraisers
PROUD MEMBER

Tent Rental
Division

S

teven Eisenstein, president of Classic Tents & Events, has always valued
out-of-the-box thinking, creativity and a
willingness to learn. These characteristics
have allowed him to step into a new industry mid-career, discover ways to grow and
diversify his company, and now pivot into
new markets and glimpse the silver lining
amid a pandemic.

attending numerous conferences and
meeting with others to learn what works.
That investigation led him to purchase
a Tent OX™-"a game changer"-in 2014
to improve installation efϐiciency. It also
prompted the company to invest in a tent
washing machine to clean its own tents
and provide tent washing services to
other companies.

Studying the industry

Expanding markets

Eisenstein knew he had a learning curve
before him when he purchased Classic
Tents with business partner Karen Alcock
in 2010. With two decades of experience
in the catering industry, he says, "I
understood how events worked; I didn't
really understand how the tenting side
works." Eisenstein immersed himself in
his new industry-joining the Industrial
Fabrics Association International (IFAI)
and the American Rental Association,

Although the company had a solid footing
in the events and festivals market when
Eisenstein came on board, he was eager to
explore other possibilities. The company's
location in Atlanta, Ga., proved favorable
for entrance into a somewhat unusual
market-the ϐilm industry.
A 2008 law providing up to a 30 percent
tax credit to movie and TV production
companies ϐilming in the state put
Georgia on the map with ϐilmmakers.

ABOVE: In July 2019, Classic Tents & Events
installed this 25-by-40-meter Losberger structure
in Centennial Olympic Park in downtown Atlanta,
Ga., on the movie set of Richard Jewell, directed
by Clint Eastwood. Photo: Carlos Mino.
RIGHT: For its 20th anniversary celebration in
February, Classic Tents & Events installed a
40-by-60-foot Navi-Trac® tent with a clear top
inside its warehouse. Photo: Patrick Williams.

16 intents

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http://www.classic-tents.com

InTents October/November 2020

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InTents October/November 2020 - Cover1
InTents October/November 2020 - Cover2
InTents October/November 2020 - 1
InTents October/November 2020 - 2
InTents October/November 2020 - 3
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