InTents October/November 2020 - 17

The tax incentive soon lured producers,
directors and movie stars to Georgia to
ϐilm blockbuster productions like AntMan, The Walking Dead and The Avengers:
Inϔinity War-which in turn created a
demand for production support, including
tents and other event rentals.
That's a role Classic Tents & Events has
auditioned for and won. The company
provides tent rentals used for hair and
makeup tents, dressing rooms, catering
and more as well as ϐlooring, lighting,
staging and other rentals for the industry
year-round.
Yet ϐilm productions are just one
segment of its business. Other markets
include retail and corporate events,
fairs and festivals, galas and fundraisers,
sporting events and concerts, and social
events. "The nice thing is we've got eggs
in a lot of different baskets at any given
time," says Eisenstein.
While many of its bookings this year
were canceled, the company picked up
some of the slack by pivoting into different
markets. That includes partnering with
companies that provide generators and
refrigeration to offer tenting for hospitals
and other health care facilities. "It's not
anywhere close to what our normal year
would look like," he says, "but it's the
same for everyone. We're all in the same
boat together and we're looking to help
each other as best we can."

Continuing success
Regular meetings with a business
analysis group help keep Eisenstein
optimistic during these tough times: "The
outlook for the business is, we're going
to survive this; we're going to be strong
through it. We have to be creative to get
there but at the same time, there's still a
need for what we do so that's not going to
go away, thank goodness."
Eisenstein credits loyal clientele and
a dedicated workforce to the company's
success. And he strives to reward that
dedication. On Feb. 20, for example, the

company celebrated 20 years in business
by hosting an appreciation event for its
best customers and staff. That meant
showcasing its products in action-with
live music, food and drink, and dancing.
"It all starts with my team," Eisenstein
says. "I've got a great general manager,
who has really helped take us to where
we're at. We've got four great sales
managers that all really care about their
customers. That's how we've stayed in
business for so long. We really take good
care of our customers and they want to
keep coming back to us."

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InTents October/November 2020

Table of Contents for the Digital Edition of InTents October/November 2020

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InTents October/November 2020 - 1
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InTents October/November 2020 - 3
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