InTents October/November 2020 - 39

to rank for on that page. For instance,
if you're working on the SEO of your
homepage, your page title (also called
an h1 title) may be something like "XYZ
Tents & Events: Bringing Outdoor Events
to Life in the D.C. Area." The tab title (also
called the title tag) may be something
like "XYZ Tents & Events | Tent & Party
Rentals | Serving D.C." Words such as
"party rentals" and "outdoor events" are
the powerful keyword descriptors in
this example.
Headers: Headers break up a web
page and act as a "table of contents" for
readers and for Google. Add headers on
pages that have lots of information. For
example, if you have a page where you
list your tent rental inventory, break up
each section with a descriptive header.
URLs: Be sure to add your target
keyword to the URL (Uniform Resource

Search engine
optimization is simply
the practice of creating
a website that people
can find online.
Locator) of each page. For instance,
your pricing page could be called
www.mytentwebsite.com/tent-rentalprices. Or, the web page with your
inventory collection may be called www.
mytentwebsite.com/tent-inventory. It is
best to be more specific when choosing
your keywords for your URL, but be sure
to keep them short.

Tip #3: Fix broken links
and outdated information

If you have a link on your website that
doesn't lead anywhere (or takes you to
a 404 error page), this can hurt your SEO
score. Likewise, old information, such as

6833
www.InTentsMag.com

39


http://www.charnecketents.com http://www.mytentwebsite.com/tent-rental http://www.mytentwebsite.com/tent-inventory http://www.InTentsMag.com

InTents October/November 2020

Table of Contents for the Digital Edition of InTents October/November 2020

InTents October/November 2020 - Cover1
InTents October/November 2020 - Cover2
InTents October/November 2020 - 1
InTents October/November 2020 - 2
InTents October/November 2020 - 3
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InTents October/November 2020 - Cover3
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