InTents December/January 2020 - 30

LEFT: This SaddleSpan™
tent by Tentnology® features
laminated graphics on
blue vinyl for both front
and side visibility. Photo
courtesy of Tentnology.
RIGHT: The 35th annual
Main Street Fest in
Grapevine, Texas, in 2019
celebrated Texas food,
beer and wine. For this
15-meter Liri ET Series
structure, Rainier Industries
printed graphics on
Herculite Architent®
Star-free S83 blackout
laminate fabric.
Photo courtesy of
Rainier Industries.

30 intents

dec 2019-jan 2020

of UV printers is that they can print
on any color fabric, not just white, and
they can print directly on almost any
rigid ϐlat surface. Both latex and UV inks
are somewhat less scratch resistant
than solvent inks, but durability can
improve with additional curing time.
Color is another consideration for tent
graphics. Color can make a tent stand
out, and many companies want the
exact hues that match their corporate
branding. Clients generally identify those
colors using the Pantone® Matching
System (PMS). The challenge, according
to Lindsey Berlin, marketing manager
at Anchor Industries Inc., Evansville,
Ind., is that digital printers use CMYK
colors. Finding the right match between
the two is key. Having the client identify
speciϐic PMS or CMYK colors can
eliminate miscommunication about
exactly which shade of a particular
color the client wants, and usually
a satisfactory color can be found.
"We recommend Pantone colors
and offer proofs and/or printed
samples to ensure the customer can
approve the color match before going

to print," Berlin says. It's worth noting
that improvements in technology
and coatings mean there's less fading
than in the past. Still, certain colors
hold up better over time, and many
agree that less saturated hues seem
to fade faster than other colors.

DESIGN AND PLACEMENT
Making sure the printed graphics
match the client's speciϐications is
always critical, and with increasingly
elaborate (and expensive) graphics, it's
more important than ever, according
to Chessey Brodbeck, print account
manager at Celina Tent Inc., a tent
manufacturer based in Celina, Ohio.
Successful tent graphics start with a
creative design that's either provided
by the client or created by a tent
manufacturer's in-house design team.
This might include an additional charge
depending on the complexity of the
design, but it guarantees that the graphic
designer is experienced with tents.
"There can be advantages to
working with people who have lots
of experience designing tent graphics



InTents December/January 2020

Table of Contents for the Digital Edition of InTents December/January 2020

InTents December/January 2020 - Cover1
InTents December/January 2020 - Cover2
InTents December/January 2020 - 1
InTents December/January 2020 - 2
InTents December/January 2020 - 3
InTents December/January 2020 - 4
InTents December/January 2020 - 5
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InTents December/January 2020 - Cover3
InTents December/January 2020 - Cover4
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