InTents December/January 2020 - 32

BUDGET-FRIENDLY GRAPHICS

UPPER PHOTO: Graphic stock tents,
such as this red, white and blue flagtopped tent from Allstate Tent, make
a big impact and can be rented by
multiple clients. Photo courtesy of
Allstate Tent.
LOWER PHOTO: These Master Series
Frame Tents from Celina Tent Inc.
feature digitally printed custom
branding on the top and sidewalls.
Photo courtesy of Celina Tent.

32 intents

dec 2019-jan 2020

Decals and stickers can be a cost-effective
way to apply custom graphics to a tent,
particularly for short-term or onetime
use. The graphics are cut from colored
adhesive vinyl or printed onto adhesive
vinyl and then applied to the tent panels.
Most are removable-for onetime use
or to store for a future event. They can
be applied before a tent is delivered to
the installation site or applied on-site.
"Adhesive graphics can be a great
choice for clients looking for a lower
cost option, because the graphic can be
removed and the tent panel returned
to inventory," says Greg Spitzer, design
manager with tent rental company Arena
Americas, based in Oak Creek, Wis.
Vinyl decals are prone to bubbling
and/or peeling over time, so these kinds
of graphics are best suited to shorterterm use.

Another approach to achieving the
impact of full graphics at a lower cost is
with stock tents. A red, white and blue
patriotic tent or a tent striped in local
school or university colors can make
a big statement and be rented over
and over to a variety of customers.
At any budget level, graphic
solutions offer a way for tent
rental customers to distinguish
themselves at their events. From the
big corporate brand that wants to
make a statement to the wedding
client who wants a totally custom
look, tent graphics can deliver eyecatching, one-of-a-kind aesthetics.
Laurie F. Junker is a freelance writer based
in Minneapolis, Minn.



InTents December/January 2020

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