InTents December/January 2020 - 35

W

hether celebrating wine, beer,
garlic, apples, jazz or some
other beloved product, pursuit
or pastime, there seems to
be no end to festivals. These gatherings
bring communities together, and they
represent profitable opportunities for tent
and event rental companies, especially those
offering structures of unexpected shapes
and sizes such as domes and inflatables.

This 36-foot opaque dome from
Domeguys was installed for a Pacific
Properties/Pendry Residences property
launch event in Park City, Utah.
The structure featured a clear vinyl
bayview window, event flooring and
heating. Photo courtesy of Domeguys
International LLC.

But the market for these structures isn't
limited to these kinds of events. Miriam Couturie,
marketing manager for Ins'TenT Industries, says
the company's air-sealed inϐlatable tents appear
not only at festivals but at parties and corporate
promotional events. In addition to inϐlatable structures,
the Huntington Beach, Calif.-based company
manufactures tents and furniture for the rental
industry, including inϐlatable furniture and arches.
"People like how they generate excitement," she
says about Ins'TenT inϐlatables. "Many brands are
using them for special events to gather a crowd.
They're not only great for the rental industry but
for the promotional industry as well because
the tops can be printed for branding events."
Event spaces today are being designed to stand out on
social media, and brand marketers and event producers
are looking for striking backdrops, large objects,
unexpected visuals and great lighting. Domes and
inϐlatable structures help set the stage for those perfect
Instagrammable experiences, and they offer numerous
beneϐits to tent and event rental companies as well.
www.InTentsMag.com

35


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InTents December/January 2020

Table of Contents for the Digital Edition of InTents December/January 2020

InTents December/January 2020 - Cover1
InTents December/January 2020 - Cover2
InTents December/January 2020 - 1
InTents December/January 2020 - 2
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