InTents December/January 2020 - 37

specialty tent rental company focusing
on unique luxury tents and fabric
structures. Based in Windsor, Conn.,
Euphoria works with festival and concert
producers and designers nationwide.
According to McKay, Euphoria is the
biggest supplier in the U.S. of the
100-square-meter and 175-squaremeter Hexadome tents, which are
manufactured in the Netherlands.
Euphoria clients want to make
a statement about the quality of
their product or event, McKay says.
The Hexadomes have been used for
activities ranging from VIP receptions
and gala fund-raiser check-ins to
festival "chill" spaces and cereal bars.
First showcased in the U.S. in 2018,
the Hexadome tent is experiencing
skyrocketing demand, with a per
annum growth of more than 50
percent, McKay says. He attributes this
to his company's deliberate efforts to
promote the structures and educate
rental consumers, as well as to the
visually exciting tents themselves.
DomeGuys International LLC is
another company that reports a
substantial increase in demand for
its products, according to DomeGuys
president Russell Phillips. Located in
Medford, Ore., the company rents and
sells geodesic-style structures along
with a variety of accessories, such as
branded covers, ϐire-rated double-door
sets, HVAC ports, roll-up side vents
and clear vinyl windows. A negative
pressure dome features an interior
projection screen to create a fully
immersive experience. The company
also provides full build-and-strike
services, site engineering reports,
ϐlooring, anchoring and HVAC services.
"I think one of the factors driving
demand for our geodesic domes is
that these provide an ideal choice
for marketing events and brand
recognition because of their shape
and their ability to create a distinct

CALCULATING

L

ike any business, tent and event rental companies
must innovate or risk losing customers to competitors

with more exciting offerings. At the same time, adding
less common structures such as domes and inflatables
must be undertaken with calculation. If not, tent rental
companies risk having expensive inventory remain in the
warehouse rather than earning back the investment costs.
One consideration is the resources the structure
will require, such as new installation equipment, an
expanded transport fleet, more ballasting, larger crews
and additional training. Storage space, maintenance,
and permitting must also be taken into account.
A review of the current customer base is necessary-
not just for untapped opportunities, but also for what
the market is willing to pay, as some of these structures
carry higher rental fees. Look at what competitors
are offering. Inquire about manufacturer support and
training. Ask manufacturers for customer referrals.
Event structure manufacturers want rental companies to
succeed. Providing them with your business details should
result in an honest assessment as to whether a structure-
dome, inflatable or otherwise-would be a good fit.

marketplace
for sale:
FRAME TENTS FOR SALE
For Sale: 2 brand new, never used frame tents
(40'x120' and 20'x40') with a 30'x10' enclosed
frame walkway. Purchased from Aztec Tents in
2014. Still in original packaging. $50,000 value.
Selling complete set for $33,000.
Contact gulllaketim@gmail.com
for additional information.

For more information
on classified
advertising contact:
Michelle Cook
800 382 0134
Fax: +1 651 225 6957
mlcook@ifai.com

www.InTentsMag.com

37


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InTents December/January 2020

Table of Contents for the Digital Edition of InTents December/January 2020

InTents December/January 2020 - Cover1
InTents December/January 2020 - Cover2
InTents December/January 2020 - 1
InTents December/January 2020 - 2
InTents December/January 2020 - 3
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