InTents December 2020/January 2021 - 16

events | proﬁle

An entrepreneurial mindset
For Elite Events and Rentals, downtime during the pandemic creates an
opportunity for business planning.
by Cathy Broberg

Elite Events and Rentals LLC
https://eliteeventsandrentals.com
Tampa, Fla.
Year founded: 2007
Employs: 12 (currently);
50 (before COVID-19)
Primary business: Full-service party
and event rental
PROUD MEMBER

Tent Rental
Division

n normal times, Brandon Ahlgren, founder
and owner of Elite Events and Rentals LLC,
would be keeping a hectic pace. " You take
every job you can-go, go, go; get it, get it,
get it; move more, hire more, " he says. Indeed, in a pre-pandemic world, Ahlgren and
his staff of 50 were bustling trying to get it
all done at the full-service party and event
rentals company, located in Tampa, Fla.

I

Built from the ground up
Ahlgren started Elite Events in 2007 with
25 tables, 100 chairs and four tents, and the
desire to act on his entrepreneur mindset.
Thirteen years later, the company has an
extensive inventory that includes not only
tents, tables and chairs, but also glassware,
dishes, stages and ϐlooring, cooking and
kitchen equipment, and more-enough to
occupy a 20,000-square-foot warehouse.
Luxury restroom trailers are another
offering, unique to the area.

The company provides rentals for
backyard parties and wedding venues, but
the majority of its business comes from
annual festivals and other large-scale
events. Sometimes that means stepping
into the limelight. " We were happy to be a
part of the NHL All-Star game that came to
Tampa a couple years ago, " says Ahlgren.
Elite Events put up tenting and other
structures for the January 2018 game. " It
kind of brought us to the next level when
we were able to be a part of that event, "
he says. " We were able to show the city
ofϐicials what we can do; we were able
to show the NHL what we can do, which
brought us to other stuff too-getting
in with the Tampa Bay Buccaneers and
getting in with the Super Bowl coming-
so that was big for us. "
Ahlgren's favorite annual event is
the Charity Polo Classic match, a fundraiser for local charities that is held each

ABOVE: Elite Events and Rentals installed this
20-by-20-meter Losberger structure to hold the
Stanley Cup at the NHL All-Star Game in Tampa,
Fla., in January 2018.
RIGHT: An oceanside wedding at a private
residence in St. Petersburg, Fla., featured a 20-by30-meter clear Losberger structure as well as other
rentals provided by Elite Events and Rentals. All
photos courtesy of Elite Events and Rentals LLC.

16 intents

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dec 2020-jan 2021

11/19/20 2:56 PM

https://www.eliteeventsandrentals.com

InTents December 2020/January 2021

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