InTents December 2020/January 2021 - 17
February. " It's a really cool thing to be a
part of, " he says. Elite Events works hard
to set up the event, and then Ahlgren and
his wife join in the fun as attendees. " You
get to get dressed up; you get to stomp the
divots and drink champagne. "
Time for reflection
Like many rental companies, Elite
Events struggles with ϐinding skilled
labor. Another challenge is related to the
Florida climate. " Up north, everyone gets
a winter to kind of regroup and reϐlect
on the past year, retouch up their
product, sand all their tables down,
repaint them, same thing with chairs. In
Florida you don't get that opportunity, "
Ahlgren explains. " You just never have a
slow month. "
Of course, 2020 did bring that
downtime. On March 12, the company
was on course to break records for the
quarter and potentially the year when
COVID-19 brought it all to a screeching
halt. After a brief stint of layoffs, Ahlgren
was able to call back employees. Not all
chose to come back, but those who did
are a tight-knit, caring group who are in it
for more than the J-O-B, he says. " I have an
extremely amazing team that has stuck it
out for the last six months. "
Though business is picking up, Ahlgren
is reϐlecting on whether he wants to return
to his former " busting and grinding " pace.
" Something we're doing as a company is
sort of soul searching where we need to
ϐind ourselves-what's our comfortable
zone? " Rather than focusing solely on
growth and taking every job that comes
along, Ahlgren expects to look more at the
numbers in the future and ϐind ways to be
more proϐitable and stable. " The downside
of that is that maybe you're going to help
your competitors or bring new people
into the market, but I always believe
there's enough business for everybody. "
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Cathy Broberg is a writer and editor who lives
near Minneapolis, Minn.
www.InTentsMag.com
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InTents December 2020/January 2021
Table of Contents for the Digital Edition of InTents December 2020/January 2021
InTents December 2020/January 2021 - Cover1
InTents December 2020/January 2021 - Cover2
InTents December 2020/January 2021 - 1
InTents December 2020/January 2021 - 2
InTents December 2020/January 2021 - 3
InTents December 2020/January 2021 - 4
InTents December 2020/January 2021 - 5
InTents December 2020/January 2021 - 6
InTents December 2020/January 2021 - 7
InTents December 2020/January 2021 - 8
InTents December 2020/January 2021 - 9
InTents December 2020/January 2021 - 10
InTents December 2020/January 2021 - 11
InTents December 2020/January 2021 - 12
InTents December 2020/January 2021 - 13
InTents December 2020/January 2021 - 14
InTents December 2020/January 2021 - 15
InTents December 2020/January 2021 - 16
InTents December 2020/January 2021 - 17
InTents December 2020/January 2021 - 18
InTents December 2020/January 2021 - 19
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InTents December 2020/January 2021 - 21
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InTents December 2020/January 2021 - 28
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InTents December 2020/January 2021 - 30
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InTents December 2020/January 2021 - 41
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InTents December 2020/January 2021 - Cover3
InTents December 2020/January 2021 - Cover4
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