InTents December 2020/January 2021 - 28

The need for social distancing during the
summer months meant tents replaced
some indoor facilities, such as this one at
a golf course, installed by Vermont Tent
Co., Essex Junction, Vt. Photo courtesy of
Vermont Tent Co.

At one point,, we haad
137 tents up inn 90
differrent loccationns.
-Michael Lubas, Vermont Tent Co.

In April, the company began marketing
to support hospital settings such as
drive-through COVID-19 testing and
triage facilities. Traube also built canopy
enclosures for the St. Louis city morgue
to increase capacity in preparation for a
possible increase in COVID-19-related
deaths. " It was up for a month and a
half and was not needed, which was
fortunate, but that really hit home on
what this is all about, " says Dietz.
In August, Lubas says his company
received an unexpected rush of business
when schools, colleges and universities
began planning for fall terms with
outside facilities.

FUTURE CONCERNS
" At one point, we had 137 tents up in
90 different locations, " says Lubas. He
does note, though, that because most
of the tenting is done without the usual
event accoutrements, his revenue is still
down 75 to 80 percent for the year.
Tannenbaum, whose New York Tent
does numerous music events and other
large public events, says companies such
as his are anxious to get back to " normal. "
But beyond the spread of COVID-19
slowing, there are other things that
have to happen before events begin to
resemble any sort of norm.
28 intents

1220IT_24_35.indd 28

" Insurance is going to be the big
issue, " says Tannenbaum. " Even if
event producers could just break
even on events, they would likely do
it to keep market position and offer
something for people who want to
get out of the house, " he explains.
" But that won't happen if there's no
legislation stopping someone who
attends a music festival from suing
the organizer if they get sick. "
" It's not just what the government says
you can and can't do, " he adds. " These
events are businesses, and the dollars
and cents need to add up before anything
is going to happen. "
" Liability exists and businesses can't
afford those risks, " adds Dietz. " Whether
it's professional sporting events or
corporate events, some form of liability
protection is going to be needed for these
businesses to support large-scale events. "
" I feel for those in the special event
world that don't own the assets that
tent companies do, " New York Tent's
Tannenbaum concludes. " At least we've
had a resurgence with the restaurants
and hospitals and schools. But it's been
crazy. A real whirlwind. "
Jeff Moravec is a freelance writer from
Minneapolis, Minn.

dec 2020-jan 2021

11/19/20 4:17 PM



InTents December 2020/January 2021

Table of Contents for the Digital Edition of InTents December 2020/January 2021

InTents December 2020/January 2021 - Cover1
InTents December 2020/January 2021 - Cover2
InTents December 2020/January 2021 - 1
InTents December 2020/January 2021 - 2
InTents December 2020/January 2021 - 3
InTents December 2020/January 2021 - 4
InTents December 2020/January 2021 - 5
InTents December 2020/January 2021 - 6
InTents December 2020/January 2021 - 7
InTents December 2020/January 2021 - 8
InTents December 2020/January 2021 - 9
InTents December 2020/January 2021 - 10
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InTents December 2020/January 2021 - 17
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InTents December 2020/January 2021 - 20
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InTents December 2020/January 2021 - 28
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InTents December 2020/January 2021 - 35
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InTents December 2020/January 2021 - Cover3
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