InTents April/May 2021 - 18

TOP: Users of Goodshuffle Pro, a Washington, D.C.-based company that offers
subscription-based software, get together
for a training session. " People are getting
more used to subscription-based software
as the norm, " says Karen Gordon, vice
president at the company. Photo courtesy of
Goodshuffle Pro.
BOTTOM: " It's easy to focus on the price
tag, not the value that [rental] software
brings, " says Brian Beaudry, content generator with Point of Rental, Fort Worth, Texas.
Photo courtesy of Point of Rental.

18 intents

0421IT_16_33.indd 18

Bracebridge, Ont., Canada, resisted the tug
of rental software for years-not because
she didn't think she needed it, but because
it " was very, very expensive, " she says.
Not an uncommon situation, but not
always the best approach according to
Brian Beaudry, content generator with
Point of Rental, the Fort Worth, Texas,
company used by Rixon.
" It's easy to focus on the price tag, not
the value that the software brings, " he
says. " You're trusting a rental software
to be able to track your inventory, your
customers, your prospects, your income;
make sure you're thinking about the
future. That means things like asking
about their support-are they in-house
or outsourced? How many people do
they have supporting the product? It
means asking about R&D-how many
full-time developers are they using? How
often is the software getting updated? It
means thinking about rental software as
a relationship-is my partner going to be
around for me as my needs change? Value
is what fuels long-term success. "

SUBSCRIPTION MODELS
ARE THE NORM
Like much software these days, from
Microsoft Ofϐice to Adobe Photoshop,
many companies have moved to a
subscription model, where the rental
company pays a monthly fee for the
software (and sometimes other services,
such as cloud storage). It allows relatively
inexpensive setup, but if you stop
paying the monthly fee, it all disappears.
Software for purchase is still an option,
generally for larger-scale operations
that need or want customization, but it,
too, may come with a monthly charge.
" People are getting more used to
subscription-based software as the norm, "
says Karen Gordon, vice president of
growth for Goodshufϐle Pro, Washington,
D.C., which uses the subscription model.
" It's much like how we all sign up for
Netϐlix, and everybody crowdsourcing
makes it signiϐicantly less expensive. You
can actually get a tool that is affordable
which is going to have the exact same
needs met as 20 years ago when they had

april-may 2021

3/29/21 6:43 PM



InTents April/May 2021

Table of Contents for the Digital Edition of InTents April/May 2021

InTents April/May 2021 - Cover1
InTents April/May 2021 - Cover2
InTents April/May 2021 - 1
InTents April/May 2021 - 2
InTents April/May 2021 - 3
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