InTents April/May 2022 - 14

events | showcase
Kick off!
Tenting for a Canadian football championship
requires creativity and expertise to wow the
client for an on-air and in-person event.
by Sigrid Tornquist
O
RIGHT: Premier Event Tent
Rentals Inc. installed two
10-by-15-foot Legacy tents to
provide warming space for
the Grey Cup half-time show
artists, as well as AV storage.
Photo courtesy Premier Event
Tent Rentals Inc.
BELOW: For the Grey Cup
tailgate party pre-game
and partner activations,
Premier Event Tent Rentals
Inc. installed a 10-by-20-foot
Solara High Peak structure,
as well as a 30-by-50-foot
Legacy Tent to host the
Twisted Tea Bull Ride fan
activation. Photo courtesy
Premier Event Tent Rentals Inc.
n December 12, 2021, the 108th Grey Cup decided
the Canadian Football League (CFL) season
championship for the 2021 season at Tim Hortons Field
in Hamilton, Ont., Canada. Surrounding and supporting
the championship game were tented structures by
Premier Event Tent Rentals Inc., Brampton, Ont., Canada.
Premier's tents supported the event planner's vision for
an in-person and televised event, provided all-important
protection from the elements, and gave attendees spaces
that invited them to fully enjoy the championship event.
" As with all large events...each of [the vendors] came
to us with a speciic location on the property to work
within and then a vision for what they wanted to accomplish, "
says Ben McCarty, director, sales and marketing
for Premier Event Tent Rentals.
The Canadian Football League requested black tent
fabric for tents within the stadium boundaries because
they would be on camera throughout the game, which
required Premier to provide custom fabric. " Our tents
are typically white vinyl so substituting in black fabric
for six tents (four in the south end zone on 14-foot-high
scaffolding and two in the north end zone on staging) required
a quick turnaround from our manufacturing division, "
says Kris Boomhouwer, manager, special projects.
In addition to the black tenting, Premier provided
white tents for the covered spaces outside the stadium
grounds, including tents for the half-time show performers'
warming space; front and back of house; AV
teams; 50/50 draw (rafle) to beneit community youth
programs in the Hamilton area; staff warming areas; and
all corporate activation spaces in the tailgate zone.
Broadcast requirements
Host broadcasters TSN (and RDS in Quebec) requested
glass wall structures, blacked out to match the tent fabric
for broadcast purposes. And because the structures
were elevated 14 feet in the south end zone, the client requested
superior protection from the elements, so glass
14 intents april-may 2022

InTents April/May 2022

Table of Contents for the Digital Edition of InTents April/May 2022

InTents April/May 2022 - Cover1
InTents April/May 2022 - Cover2
InTents April/May 2022 - 1
InTents April/May 2022 - 2
InTents April/May 2022 - 3
InTents April/May 2022 - 4
InTents April/May 2022 - 5
InTents April/May 2022 - 6
InTents April/May 2022 - 7
InTents April/May 2022 - 8
InTents April/May 2022 - 9
InTents April/May 2022 - 10
InTents April/May 2022 - 11
InTents April/May 2022 - 12
InTents April/May 2022 - 13
InTents April/May 2022 - 14
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InTents April/May 2022 - Cover3
InTents April/May 2022 - Cover4
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