InTents April/May 2022 - 20

events | company profi le
Educated approach
Extensive industry knowledge, connections help Classical
Tents satisfy savvy shoppers.
by Holly Eamon
Classical Tents
and Party Goods
www.classicaltents.com
Pittsfi eld, Mass.
Year founded: 1986
Number of employees:
14 year-round; 35 seasonal
Primary business: Weddings
atherine Lockridge bought Classical
Tents and Party Goods 27 years ago
with co-owner Ben Naylor while completing
her Master of Education degree. She
didn't pursue teaching in the traditional
sense, but Lockridge has since educated
herself on an industry she and Naylor
knew nothing about at the time of sale.
" Buying the company felt like jumping
off a cliff, but I knew I had a head for business
and Ben's engineering background
would easily transfer, " Lockridge says.
" We thought, 'How hard can this be?' "
Harder than they expected, it turns out.
But their commitment to consistently
learning and improving has contributed
to steady growth. Based in Pittsīield,
Mass., Classical Tents and Party Goods
customizes tent and event rentals for
clients in Massachusetts, Connecticut,
Vermont and New York.
K
The power of listening
To truly understand what clients were
looking for, she went straight to the source
and continues to do so today. Open, honest
conversations with clients have helped develop
long-term relationships with clients
and better meet their needs.
A key takeaway over the years is the
increasing importance of an online presence.
" The internet and social media have
changed the industry, " Lockridge says.
" Your website and social media are everything.
Many clients won't even consider a
company without a modern website; we
update ours every three years. "
Another differentiator is recognizing
and honoring clients' desire for a unique
wedding with one-of-a-kind products-
even if the products come from other companies.
" Some competitors won't let clients
cherry-pick products from different rental
Classical Tents and Party Goods focuses on
customer service and recognizing the need for
unique weddings to deliver top-notch events for
its clients. Photos courtesy of Classical Tents
and Party Goods
20 intents april-may 2022
http://www.classicaltents.com

InTents April/May 2022

Table of Contents for the Digital Edition of InTents April/May 2022

InTents April/May 2022 - Cover1
InTents April/May 2022 - Cover2
InTents April/May 2022 - 1
InTents April/May 2022 - 2
InTents April/May 2022 - 3
InTents April/May 2022 - 4
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InTents April/May 2022 - Cover3
InTents April/May 2022 - Cover4
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