InTents April/May 2022 - 21

companies. But to offer excellent customer
service, our job is to support what our
clients want, " Lockridge says. " Clients are
savvy shoppers. They're trying to create a
look. They're going to ind what they want.
And they don't want to hear that you won't
bring another rental company on the job. "
Expertise on display
Exceeding expectations unmet by competitors
is a common theme. " We've measured
and installed specialized structure tents in
spaces where other tent companies told
clients a tent can't go, " Lockridge says. " But
we know our products well and we know
the industry and design well, so we can
always conidently tell our clients we will
ind a product that will work for them. "
Classical Tents has supplied tents for ice
rinks, malls and professional football teams,
but weddings are where the company really
shines. It has garnered national attention for
its services, but doing so was no easy feat.
In 2011, Lockridge launched the Berkshire
Wedding Tour to show event planners
across the country why the Berkshires
are the optimal location for a unique,
elegant wedding. With vendors, venue
owners and event planners, she helped
wine and dine elite wedding planners in
exchange for publicity. " The tour came to
a natural end after ive years, but it was a
wonderful way to bring awareness to the
beauty and excellence the Berkshire region
offers, " Lockridge says.
Amid rumblings of an industry future
that will push out smaller rental companies,
Classical Tents will continue to focus
on service and expertise. " Many companies
think the only way to compete is with cost.
But we know what our customers want,
and it's about a lot more than price. Several
clients who irst worked with large rental
companies came to our showroom and said,
'We're going with you. We felt like a number
at those companies, but we know that you
care.' That makes a big difference. "
Holly Eamon is a business writer and editor
based in Minneapolis, Minn.
alertrental.com
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www.InTentsMag.com 21
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InTents April/May 2022

Table of Contents for the Digital Edition of InTents April/May 2022

InTents April/May 2022 - Cover1
InTents April/May 2022 - Cover2
InTents April/May 2022 - 1
InTents April/May 2022 - 2
InTents April/May 2022 - 3
InTents April/May 2022 - 4
InTents April/May 2022 - 5
InTents April/May 2022 - 6
InTents April/May 2022 - 7
InTents April/May 2022 - 8
InTents April/May 2022 - 9
InTents April/May 2022 - 10
InTents April/May 2022 - 11
InTents April/May 2022 - 12
InTents April/May 2022 - 13
InTents April/May 2022 - 14
InTents April/May 2022 - 15
InTents April/May 2022 - 16
InTents April/May 2022 - 17
InTents April/May 2022 - 18
InTents April/May 2022 - 19
InTents April/May 2022 - 20
InTents April/May 2022 - 21
InTents April/May 2022 - 22
InTents April/May 2022 - 23
InTents April/May 2022 - 24
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InTents April/May 2022 - 30
InTents April/May 2022 - 31
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InTents April/May 2022 - 33
InTents April/May 2022 - 34
InTents April/May 2022 - 35
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InTents April/May 2022 - 37
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InTents April/May 2022 - 45
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InTents April/May 2022 - 48
InTents April/May 2022 - Cover3
InTents April/May 2022 - Cover4
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