InTents August/September 2021 - 13

proud of the work they accomplished, especially
given the time crunch and logistical
challenges. The project highlighted
the company's abilities in logistical management
and custom tenting solutions.
And while receiving glowing feedback
from both vendors and attendees, coupled
with a hope that this will become an
annual outdoor event for Ultimate Events
in Minnesota, the team says the most satisfying
part of this event was seeing the
large volume turnout. " The attendance
was almost triple what the organizing
committee expected, " Heinl says. " It was
particularly good to see the large crowds
after the long COVID winter, and it was enjoyable
to see families out having a good
time and enjoying events again. "
Sigrid Tornquist is a Minneapolis-based writer
and editor, and a former InTents editor.
COLLABORATORS
Ultimate Events worked
closely with Fern, a national
event strategy and production
company that has historically
handled the Twin Cities Auto
Show when it was indoors.
" They were excellent at
communicating and working
with our crews in order to meet
the client's expectations, " says
Andrea Heinl, Ultimate Events'
project manager. " Some of
the auto show vendors used
other companies to supply tent
rentals, both local and national. "
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InTents August/September 2021

Table of Contents for the Digital Edition of InTents August/September 2021

InTents August/September 2021 - Cover1
InTents August/September 2021 - Cover2
InTents August/September 2021 - 1
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