InTents August/September 2021 - 16

events | profi le
Rebuilding with intention
After a year of challenges, Peak Event Services steps into the
future steeped in gratitude.
by Cathy Broberg
Peak Event Services
www.peakeventservices.com
Woburn, Mass.
Year founded: Incorporated in 1952,
rooted in late 1800s
Employs: 200 year-round; 350 during
peak season
Primary business: Rentals for
weddings, corporate and nonprofi t
events, galas and backyard parties
PROUD MEMBER
Tent Rental
Division
W
hen describing a business in mid2021,
a stark line separates life before
and after the pandemic. Looking back
is the easy part. Headquartered near Boston,
Mass., Peak Event Services was incorporated
in 1952 as Peterson Party Rental.
Its roots extend further though-company
lore says it began in the late 1800s by renting
chairs for funerals. Over time, its capabilities
and services expanded; it now
provides rentals for events ranging from
weddings and corporate outings to backyard
parties and galas throughout New
England. It has acquired numerous regional
companies over the last 12 years and
maintains six showrooms. " We've just continued
to build upon the brand, rebranding
as Peak Event Services in 2017 and here we
are-just grateful that we made it and trying
to igure out 2021, " says Tarryn Prosper,
senior director of tent sales.
With tenting and equipment divisions,
Peak Event Services historically worked
with individuals and event planners-the
" social market " -on the tenting side, with
university and nonproit work rounding
out its client base on the equipment side.
COVID-19 restrictions sidelined its
equipment division in 2020, while the tenting
division saw business growth in previously
untapped areas, such as government
and municipal organizations, education,
and medical and emergency response.
Challenges that keep coming
Peak Event Services recently shifted
gears once again. When news hit that
Massachusetts would lift all restrictions
on May 29, 2021, the company's phone
lines lit up. Suddenly, plans for events
changed, as did rental requests. " I stopped
keeping track but we had done hundreds
of projects within 24 hours of the irst
phone call, " Prosper says.
Many of its challenges today differ
from a year ago. Business is booming but
it is braving supply chain disruptions and
skyrocketing prices. In 2019, Peak Event
Services was nearing the 1,000-employee
mark but is now rebuilding its ranks.
ABOVE: Peak Event Services worked with
Fenway Park in Boston, Mass., to create
additional dugout space to accommodate
social distancing during the pandemic.
RIGHT: This 50-by-30-foot open-gabled
stage cover built for Lasell University's
graduation (Newton, Mass.) features custom
uprights, a wrapped stage and scaffolding
fl ooring system, and ADA-compliant ramps.
Photos courtesy of Peak Event Services.
16 intents aug-sept 2021

http://www.peakeventservices.com

InTents August/September 2021

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