InTents August/September 2022 - 20

It's hired by festival producers
Now that festivals
are returning, it's
important that
everyone is able
to fully-and
comfortably-
enjoy them.
to provide tents, looring, furniture
or sponsorship activation, with the
typical event seeing hundreds of food
and beverage tents, large structures
for staging, hospitality tents and so
on. The company offers " massive
structures " and inventory containing
" huge " A-frames, double-deckers,
festival tents and truss structures.
" We're seeing a massive resurgence
of festival activity, " says Choura.
" They're 100 percent coming back.
We're heading for a record season;
it's very exciting. This year we did
both Coachellas and Stagecoach. "
TRENDING TOWARD DIFFERENT
Choura says he's seeing many of
these events trying hard to stand out,
differentiating themselves through the
lineups they offer and the experiences they
provide. After all, even though festivalgoers
are eager to get back in the groove,
their cash isn't necessarily unlimited.
Money is also a consideration
Edge Elite technicians are shown here setting
up railings for a festival. The company provided
clearspans, fl ooring and other fi nishing
touches for this event. Pre-pandemic, about
30% of Edge's work came from festivals,
which have started making a comeback,
resulting in a surge of business for the
company. Photo courtesy of Edge Elite.
for festival sponsors, Choura says.
Although many will say they want
a double-decker tent, for example,
these are sometimes beyond their
reach. Consequently, he's hearing
more need for customized hospitality
tents and higher-end experiences,
much of which relies on interior
decor to achieve the desired effect.
Jacob Visoky, vice president of Liba
Fabrics Corp., is seeing the same.
Based in New York, N.Y., the company
is a wholesale fabric manufacturer and
custom fabricator of inished products
primarily serving the special-events
industry with fabrics used for decor,
linens, AV applications and printing. A
popular decor option is the company's
lame-retardant Mystique Satin, a
100% polyester available in 130 colors.
Another favorite is the Imperial Taffeta.
Also lame-retardant-required to
pass the National Fire Protection
Association (NFPA) 701 ire code, he
explains-this comes in more than 60
colors. Both are lightweight, making
them easier to swag inside tents.
Visoky says there's a strong
demand for unique colors.
" In the past, basic and neutral
colors were the main fabrics used for
draping and decor, but we've seen a
shift towards more out-of-the-box
colors, like celadon, pink, tangerine
and shamrock, " he says. " Additionally,
custom-printed fabrics are in demand.
Our clients are trying to ind more
ways for their events to stand out.
" Fabric is the most impactful
way to change the ambiance of any
festival or event, " Visoky continues.
" We don't see fabric trending out
anytime soon. The only changes I
really see are the color choices. "
OPTIMISM AND CAUTION
Joshua Edge, owner of Edge Elite,
says that as soon as COVID restrictions
lifted, the event industry " immediately "
began recovering.
Headquartered in San Antonio, Texas,
Edge Elite provides skilled, in-house
installation technicians for structures
and looring-the company doesn't do
any outsourcing, says Edge-tasked
with setting up all sizes and types of
20 intents aug-sept 2022

InTents August/September 2022

Table of Contents for the Digital Edition of InTents August/September 2022

InTents August/September 2022 - Cover1
InTents August/September 2022 - Cover2
InTents August/September 2022 - 1
InTents August/September 2022 - 2
InTents August/September 2022 - 3
InTents August/September 2022 - 4
InTents August/September 2022 - 5
InTents August/September 2022 - 6
InTents August/September 2022 - 7
InTents August/September 2022 - 8
InTents August/September 2022 - 9
InTents August/September 2022 - 10
InTents August/September 2022 - 11
InTents August/September 2022 - 12
InTents August/September 2022 - 13
InTents August/September 2022 - 14
InTents August/September 2022 - 15
InTents August/September 2022 - 16
InTents August/September 2022 - 17
InTents August/September 2022 - 18
InTents August/September 2022 - 19
InTents August/September 2022 - 20
InTents August/September 2022 - 21
InTents August/September 2022 - 22
InTents August/September 2022 - 23
InTents August/September 2022 - 24
InTents August/September 2022 - 25
InTents August/September 2022 - 26
InTents August/September 2022 - 27
InTents August/September 2022 - 28
InTents August/September 2022 - 29
InTents August/September 2022 - 30
InTents August/September 2022 - 31
InTents August/September 2022 - 32
InTents August/September 2022 - 33
InTents August/September 2022 - 34
InTents August/September 2022 - 35
InTents August/September 2022 - 36
InTents August/September 2022 - 37
InTents August/September 2022 - 38
InTents August/September 2022 - 39
InTents August/September 2022 - 40
InTents August/September 2022 - 41
InTents August/September 2022 - 42
InTents August/September 2022 - 43
InTents August/September 2022 - 44
InTents August/September 2022 - 45
InTents August/September 2022 - 46
InTents August/September 2022 - 47
InTents August/September 2022 - 48
InTents August/September 2022 - Cover3
InTents August/September 2022 - Cover4
https://www.nxtbook.com/ata/intents/intents-june-july-2024
https://www.nxtbook.com/ata/intents/intents-april-may-2024
https://www.nxtbook.com/ata/intents/intents-february-march-2024
https://www.nxtbook.com/ata/intents/intents-idea-book-2024
https://www.nxtbook.com/ata/intents/intents-december-2023-january-2024
https://www.nxtbook.com/ata/intents/intents-october-november-2023
https://www.nxtbook.com/ata/intents/intents-august-september-2023
https://www.nxtbook.com/ata/intents/intents-june-july-2023
https://www.nxtbook.com/ata/intents/intents-april-may-2023
https://www.nxtbook.com/ata/intents/-intents-february-march-2023
https://www.nxtbook.com/ata/intents/intents-idea-book-2023
https://www.nxtbook.com/ata/intents/intents-december2022-january-2023
https://www.nxtbook.com/ata/intents/intents-october-november-2022
https://www.nxtbook.com/ifai/intents/intents-august-september-2022
https://www.nxtbook.com/ifai/intents/intents-june-july-2022
https://www.nxtbook.com/ifai/intents/intents-april-may-2022
https://www.nxtbook.com/ifai/intents/intents-february-march-2022
https://www.nxtbook.com/ifai/intents/intents-december-2021-january-2022
https://www.nxtbook.com/ifai/intents/intents-october-november-2021
https://www.nxtbook.com/ifai/intents/intents-august-september-2021
https://www.nxtbook.com/ifai/intents/intents-june-july-2021
https://www.nxtbook.com/ifai/intents/intents-april-may-2021
https://www.nxtbook.com/ifai/intents/intents-february-march-2021
https://www.nxtbook.com/ifai/intents/1220IT
https://www.nxtbook.com/ifai/intents/1020IT
https://www.nxtbook.com/ifai/intents/0820IT
https://www.nxtbook.com/ifai/intents/0620IT
https://www.nxtbook.com/ifai/intents/0420IT
https://www.nxtbook.com/ifai/intents/0220IT
https://www.nxtbook.com/ifai/intents/1219IT
https://www.nxtbook.com/ifai/intents/1019IT
https://www.nxtbook.com/ifai/intents/0819IT
https://www.nxtbook.com/ifai/intents/0619IT
https://www.nxtbook.com/ifai/intents/0419IT
https://www.nxtbook.com/ifai/intents/0219IT
https://www.nxtbook.com/ifai/intents/1218IT
https://www.nxtbook.com/ifai/intents/1018IT
https://www.nxtbook.com/ifai/intents/0818IT
https://www.nxtbook.com/ifai/intents/0618IT
https://www.nxtbook.com/ifai/intents/0418IT
https://www.nxtbook.com/ifai/intents/0218IT
https://www.nxtbookmedia.com