InTents August/September 2022 - 23

by underpricing competitors. The
company also began charging for things
it previously did for free. Although
most promoters have been receptive,
a few left, says Parr, adding that " this
has freed up resources for those events
willing to pay what it's worth. "
Choura, too, has become more selective
about the jobs his company takes,
driven in part by worker shortages.
" During the pandemic, we laid off 90%
of our staff. When we went to rehire,
about half the industry was gone, " he
says. " This means that trying to ind the
labor has been incredibly challenging.
We've worked really hard to ind people
we feel will be a good it. "
The company is only bringing back
" the best of the best, " rather than stafing
up to pre-pandemic levels, says Choura.
It's also communicating more with
Once a year, people from all walks of
life don their best costumes and come
to the Oregon Country Fair in Veneta,
Ore. Photo courtesy of Jesse Madden.
employees, letting them offer input and
be a part of the plan.
And even though he's (cautiously) upbeat
about the road ahead, he feels more
communication and conversation within
the industry is necessary.
" What needs to be talked about is the
trauma experienced during the pandemic, "
Choura explains. " We need to talk
about what the industry went through,
how massive it was. I think that's why so
many people left; they didn't want to go
through that again. "
Pamela Mills-Senn is a freelance
writer based in Seal Beach, Calif.
InTentsMag.com 23
Clients are trying
to fi nd more ways
for their events to
stand out. Fabric is
the most impactful
way to change the
ambiance of any
festival or event.
http://www.InTentsMag.com

InTents August/September 2022

Table of Contents for the Digital Edition of InTents August/September 2022

InTents August/September 2022 - Cover1
InTents August/September 2022 - Cover2
InTents August/September 2022 - 1
InTents August/September 2022 - 2
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