InTents August/September 2022 - 27

A positive trend? Customers now
seem better aware of the beneits
of holding gatherings outside, but
under cover.
" Those who wanted to have their
events at restaurants, and found the
restaurants closed, started Googling, "
he explains. " And I think they stumbled
across this industry and realized they
could instead host [outdoor events]. "
ADAPTING QUOTES TO BUDGETS
Rising labor and fuel costs have been
something of a double-whammy,
conirms Valerie Flynn, ofice manager
at T3 Events Rentals in Alpharetta, Ga.
" It seems every company is hiring ...
[so] you have to make sure you offer
a competitive wage, " she notes. " Then
we have to increase delivery fees due
to the cost of gas and paying employees
while they drive to the jobsite. Many of
our customers are choosing customer
pickups to save on the expense. "
To help counter that, along with cost
hikes on products often compounded by
import fees and surcharges, T3 is trying
to buy used equipment at lower prices
that can then be passed on.
Nevertheless, it's never easy explaining
to repeat customers why rental prices
have risen.
" At irst it seems like a hard pill to
swallow, " she says. " We have to explain
that we traditionally have slight price
increases each year, and if their event
was canceled due to the pandemic, they
missed out on transition periods. "
Immediately after COVID, T3 customers
seemed eager to start spending again.
" Now, they aren't spending as much
as the year before, " Flynn notes. " We've
started asking what their budgets are so
we can make sure we ine-tune the quote
if they're working with a limited budget. "
To protect itself from unforeseen cost
increases, T3 now places deadlines on
cost quotes to customers. It's also more
careful about quoting prices for items it
doesn't already own.
" If a rental item has a high labor factor
to it, it is non-negotiable in price, " she
adds. " People don't always understand
how much time and work is involved in
setting up a tent or an event. "
JUST SAY " NO. "
Company president David Cesar says
skyrocketing product, labor and fuel costs
are also problematic for his rental irm
Blue Peak Tents Inc. in Batavia, Ill. As such,
it's had to " signiicantly " increase prices.
" Our labor costs in the last 18 months
have increased by 25% to 40% due to
an extremely tight labor market and the
fewer people in the labor pool willing
to do physical labor, " he explains. " If
we're quoting an event for the following
year, normally we quote at a 5% to 10%
increase to account for the anticipated rise
in labor rates. Some clients understand
and some are surprised. We're lucky
most are in the upper income and
wealth percentiles, so higher prices don't
necessarily affect them as much. Most
sticker-shocked clients are lower-budget
clients, nonproit clients and festival
organizers-all of whom have been
Valerie Flynn of T3 Event Rentals suggests
clients " consider reducing specialty items. "
This beautiful reception was achieved with
simple greenery, candles and string lighting.
Photo courtesy of T3 Event Rentals.
" ...WHEN IS THE
RIGHT TIME TO
RAISE PRICES,
AND HOW DO YOU
DO IT WITHOUT
ALIENATING YOUR
CLIENTELE? "
InTentsMag.com 27
http://www.InTentsMag.com

InTents August/September 2022

Table of Contents for the Digital Edition of InTents August/September 2022

InTents August/September 2022 - Cover1
InTents August/September 2022 - Cover2
InTents August/September 2022 - 1
InTents August/September 2022 - 2
InTents August/September 2022 - 3
InTents August/September 2022 - 4
InTents August/September 2022 - 5
InTents August/September 2022 - 6
InTents August/September 2022 - 7
InTents August/September 2022 - 8
InTents August/September 2022 - 9
InTents August/September 2022 - 10
InTents August/September 2022 - 11
InTents August/September 2022 - 12
InTents August/September 2022 - 13
InTents August/September 2022 - 14
InTents August/September 2022 - 15
InTents August/September 2022 - 16
InTents August/September 2022 - 17
InTents August/September 2022 - 18
InTents August/September 2022 - 19
InTents August/September 2022 - 20
InTents August/September 2022 - 21
InTents August/September 2022 - 22
InTents August/September 2022 - 23
InTents August/September 2022 - 24
InTents August/September 2022 - 25
InTents August/September 2022 - 26
InTents August/September 2022 - 27
InTents August/September 2022 - 28
InTents August/September 2022 - 29
InTents August/September 2022 - 30
InTents August/September 2022 - 31
InTents August/September 2022 - 32
InTents August/September 2022 - 33
InTents August/September 2022 - 34
InTents August/September 2022 - 35
InTents August/September 2022 - 36
InTents August/September 2022 - 37
InTents August/September 2022 - 38
InTents August/September 2022 - 39
InTents August/September 2022 - 40
InTents August/September 2022 - 41
InTents August/September 2022 - 42
InTents August/September 2022 - 43
InTents August/September 2022 - 44
InTents August/September 2022 - 45
InTents August/September 2022 - 46
InTents August/September 2022 - 47
InTents August/September 2022 - 48
InTents August/September 2022 - Cover3
InTents August/September 2022 - Cover4
https://www.nxtbook.com/ata/intents/intents-june-july-2024
https://www.nxtbook.com/ata/intents/intents-april-may-2024
https://www.nxtbook.com/ata/intents/intents-february-march-2024
https://www.nxtbook.com/ata/intents/intents-idea-book-2024
https://www.nxtbook.com/ata/intents/intents-december-2023-january-2024
https://www.nxtbook.com/ata/intents/intents-october-november-2023
https://www.nxtbook.com/ata/intents/intents-august-september-2023
https://www.nxtbook.com/ata/intents/intents-june-july-2023
https://www.nxtbook.com/ata/intents/intents-april-may-2023
https://www.nxtbook.com/ata/intents/-intents-february-march-2023
https://www.nxtbook.com/ata/intents/intents-idea-book-2023
https://www.nxtbook.com/ata/intents/intents-december2022-january-2023
https://www.nxtbook.com/ata/intents/intents-october-november-2022
https://www.nxtbook.com/ifai/intents/intents-august-september-2022
https://www.nxtbook.com/ifai/intents/intents-june-july-2022
https://www.nxtbook.com/ifai/intents/intents-april-may-2022
https://www.nxtbook.com/ifai/intents/intents-february-march-2022
https://www.nxtbook.com/ifai/intents/intents-december-2021-january-2022
https://www.nxtbook.com/ifai/intents/intents-october-november-2021
https://www.nxtbook.com/ifai/intents/intents-august-september-2021
https://www.nxtbook.com/ifai/intents/intents-june-july-2021
https://www.nxtbook.com/ifai/intents/intents-april-may-2021
https://www.nxtbook.com/ifai/intents/intents-february-march-2021
https://www.nxtbook.com/ifai/intents/1220IT
https://www.nxtbook.com/ifai/intents/1020IT
https://www.nxtbook.com/ifai/intents/0820IT
https://www.nxtbook.com/ifai/intents/0620IT
https://www.nxtbook.com/ifai/intents/0420IT
https://www.nxtbook.com/ifai/intents/0220IT
https://www.nxtbook.com/ifai/intents/1219IT
https://www.nxtbook.com/ifai/intents/1019IT
https://www.nxtbook.com/ifai/intents/0819IT
https://www.nxtbook.com/ifai/intents/0619IT
https://www.nxtbook.com/ifai/intents/0419IT
https://www.nxtbook.com/ifai/intents/0219IT
https://www.nxtbook.com/ifai/intents/1218IT
https://www.nxtbook.com/ifai/intents/1018IT
https://www.nxtbook.com/ifai/intents/0818IT
https://www.nxtbook.com/ifai/intents/0618IT
https://www.nxtbook.com/ifai/intents/0418IT
https://www.nxtbook.com/ifai/intents/0218IT
https://www.nxtbookmedia.com