InTents August/September 2022 - 40

business | safety
Beyond ADA
Tips for making events universally accessible
By Steve Dering
ROI of accessibility
According to the Centers for Disease
Control and Prevention (CDC), one
out of every four Americans has a
disability. These 60 million people in
the U.S. alone control approximately
$645 billion in disposable income.
Add in non-disposable income, funds
belonging to friends and family that
people with disabilities can infl uence
and globalize, and you get $8 trillion
total global purchasing power.
ny organizer of large outdoor
events knows that they require
substantial planning ahead of time, and
naturally attract considerable numbers
of people. Outdoor environments are
highly unpredictable and much more
likely to contain hazards than the
traditional built environment. As a
result, tent rental and event planning
companies have to be aware of a wide
range of safety requirements for
outdoor public events, as well as plan
for things like unexpected weather
conditions, accidents generated by
human folly, and challenging terrain.
One of the most important issues
to plan for in the earliest stages of an
event is accessibility. But making an
event truly accessible is ultimately
about much more than just ensuring
the basic Americans with Disabilities
Act (ADA) requirements are met.
Fortunately, there is a growing desire
among many event organizers these
days to go beyond mere compliance to
create inclusive experiences that will
beneit everybody.
ROI of accessibility
While every company is aware of the
minimum ADA requirements that
must be complied with to avoid ines,
the many rewards that come from
facilitating and expanding accessibility
are often overlooked.
By ensuring that an event is fully
accessible, companies will be:
* Enabling participation for everyone
* Expanding their potential customer pool
40 intents aug-sept 2022
A
* Diversifying discussion/opinions
during the event
* Promoting inclusion and accessibility,
which only betters their brand
* Standing out from the competition
* Inluencing other organizations to
improve accessibility as well
Furthermore, expanding accessibility
can generate a signiicant return on the
investment, as making accommodations
for people with disabilities is quite often
inexpensive and non-intrusive.
And don't underestimate just how
many people are affected by the
accessibility decisions event companies
make. According to the most recent data
from the Centers for Disease Control
and Prevention (CDC), one out of every
four Americans has a disability-that's
more than 60 million people!
Expanding access
So, how can a company create accessibility,
speciically for large, tented events?
Here are nine ideas to implement:
1. Choose a location with irm ground
for people with wheelchairs. If the
ground is too soft or rough, access
will have to be facilitated. How that is
achieved depends on the venue, its
location and its distance to facilities.
Other considerations such as accessible
toilets, lighting options, parking and
transport are also important.
2. If the event will include personal tents
for guests, such as at music festivals,
provide raised tent platforms, as these
will beneit wheelchair users when
transferring to their tent, preventing

InTents August/September 2022

Table of Contents for the Digital Edition of InTents August/September 2022

InTents August/September 2022 - Cover1
InTents August/September 2022 - Cover2
InTents August/September 2022 - 1
InTents August/September 2022 - 2
InTents August/September 2022 - 3
InTents August/September 2022 - 4
InTents August/September 2022 - 5
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