InTents December 2021/January 2022 - 12

events | showcase
Foundation of a
holiday festival
McCarthy Tents and Events puts community fi rst
with a holiday event-despite the risks of the day.
by Sigrid Tornquist
T
RIGHT: One of the three large
structure tents McCarthy
Tents and Events installs for
the Roc Holiday festival is
divided into two sections-
one side for live music and
the other for a bar.
BELOW: To address the
challenges of snow falling,
freezing and melting on the
outside fl ooring, McCarthy
Tents and Events used treated
plywood as opposed to the
standard plywood that is
typically used. All photos
courtesy of Tomas Flint.
o plan an event today means taking more risk than
ever. Given COVID-19 and its known and unknown
variants, the stakes are particularly high. Before plans
are set in motion and before a single stake is driven into
the ground, certain questions are asked by everyone
involved: Will people show up to the event? Will we be
able to keep those people safe? How does one measure
the importance of providing a place for community to
gather against the risk of something going wrong? Will
this be an event that shores us up inancially or will it be
something we need to recover from?
These are questions currently faced by tent and event
planners with every event they consider undertaking.
For Sean McCarthy, president of McCarthy Tents and
Events in Rochester, N.Y., he's willing to take the risk to
again provide the community he loves with a holiday
village-Roc Holiday Village-a celebration of the holidays,
winter, economic vitality and community.
Reigniting midtown
One thing that makes this festival unique for McCarthy
is that it is owned by his company. McCarthy irst envisioned
the annual event in 2018 as a way to bring back a
tradition that started in the mid-20th century. " The mall
in midtown Rochester was the place to go see Santa up
until the 1990s, " McCarthy says. " Around that time everything
moved out to the suburbs, and in the spring of
2018 we started thinking about how we could bring that
energy back to town. "
One perk of owning both the festival and the tent and
event rental company was that " even that irst year doing
it, we could pretty much go all out, " McCarthy says. " We
were able to do it the way we wanted to as opposed to doing
a small version and trying to grow it. We made it exactly
what we wanted it to be from the start-installing
full structures, glass walls, hard walls, doors-everything. "
McCarthy Tents and Events ran the event in 2018
and in 2019, but in 2020 the event was paused due to
12 intents dec 2021-jan 2022

InTents December 2021/January 2022

Table of Contents for the Digital Edition of InTents December 2021/January 2022

InTents December 2021/January 2022 - Cover1
InTents December 2021/January 2022 - Cover2
InTents December 2021/January 2022 - 1
InTents December 2021/January 2022 - 2
InTents December 2021/January 2022 - 3
InTents December 2021/January 2022 - 4
InTents December 2021/January 2022 - 5
InTents December 2021/January 2022 - 6
InTents December 2021/January 2022 - 7
InTents December 2021/January 2022 - 8
InTents December 2021/January 2022 - 9
InTents December 2021/January 2022 - 10
InTents December 2021/January 2022 - 11
InTents December 2021/January 2022 - 12
InTents December 2021/January 2022 - 13
InTents December 2021/January 2022 - 14
InTents December 2021/January 2022 - 15
InTents December 2021/January 2022 - 16
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InTents December 2021/January 2022 - 18
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InTents December 2021/January 2022 - 45
InTents December 2021/January 2022 - 46
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InTents December 2021/January 2022 - 48
InTents December 2021/January 2022 - Cover3
InTents December 2021/January 2022 - Cover4
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