InTents December 2021/January 2022 - 9

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Kickstarter helps to fund a
new modular tent system
T
ake an established business with a
solid customer base, add a great idea
for product expansion and what do you
get? The need for capital. For Diamond
Brand Gear in Fletcher, N.C., developing
an innovative modular wall tent meant
turning to Kickstarter to launch a campaign.
The social media platform was unfamiliar
territory to Diamond Brand Gear's CEO
John Delaloye, but as it turns out, it is a
strategy that has been well worth the effort.
Spark and substance
The idea for Diamond Brand Gear's LMNL
tent system with its retractable roof,
glamping potential and modular components,
was born of exploring a new way
to manufacture wall tents that would be
less cumbersome for sewing operators to
assemble, according to Delaloye.
" The most dificult part of manufacturing
a [wall] tent is the inal assembly, " he
says. " Right now, the weight and size for
the sewing operator to put this type of
tent together is huge. Part of sustainable
manufacturing includes improving the
experience the people working on the
tents have-in addition to the impact the
tent has on the planet. "
The resulting vision for the product
included portability (the entire system
can it into the trunk of a car) and userfriendly
assembly. Materials focused on
durability, sustainability and incorporating
easily replaceable components.
By doing things modularly, the system
allows for using more than one material
in its production. The roof can be made
of one material, potentially synthetic for
UV and water resistance, while the walls
can be more breathable.
Diamond Brand Gear pitched its idea to
investors using the Kickstarter platform,
looking for a way to meet several goals.
➤ Family owned since 1929
➤ Made in the USA
➤ Personal service every
step of the way
Diamond Brand Gear's Tent Rescue Program
crew created a miniature LMNL tent out of
scraps of materials. Photo courtesy of Diamond
Brand Gear.
FREE Guide " 7 TIPS TO ASK
BEFORE BUYING A TENT "
charnecketents.com/7tips
" Over the last 40 to 50 years, we
transitioned from an outdoor brand to
a contract manufacturer and wanted to
reconnect with consumer markets with
this product. We thought it might be a good
way to reach some individual consumers in
a new way. "
Crowdsource connection
Funding the project through Kickstarter
allowed Diamond Brand Gear a platform
from which it could connect with
enthusiastic end users-to garner their
investment dollars as well as feedback.
" The immediate beneit was that
[Kickstarter] puts you in direct contact
with customers, " Delaloye says. " We have
79 backers from a lot of different locations,
including some in Canada, which was
great because one of our goals was to
connect with the Canadian market. "
Diamond Brand Gear's LMNL Kickstarter
campaign went live on July 27, 2021,
and was fully funded on August 24, 2021.
" I think Kickstarter is a good place to
tell your story. It was a lot of work for the
whole team and involved all aspects of
tent design, production and fulillment,
but it was worth it. Without a doubt. "
Sigrid Tornquist is a writer and editor in
Minneapolis, Minn.
Call Jenny at 800-242-6886
jenny@charnecketents.com
charnecketents.com
Dirty Tents Don't
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➤ Training with every machine
➤Your customers deserve a
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FREE Guide " 6 WAYS TO REMOVE
STUBBON STAINS FROM TENTS "
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Call Jenny at 800-242-6886
info@cccwashers.com
cccwashers.com
www.InTentsMag.com 9
http://www.charnecketents.com http://www.charnecketents.com/7tips http://www.cccwashers.com http://www.InTentsMag.com

InTents December 2021/January 2022

Table of Contents for the Digital Edition of InTents December 2021/January 2022

InTents December 2021/January 2022 - Cover1
InTents December 2021/January 2022 - Cover2
InTents December 2021/January 2022 - 1
InTents December 2021/January 2022 - 2
InTents December 2021/January 2022 - 3
InTents December 2021/January 2022 - 4
InTents December 2021/January 2022 - 5
InTents December 2021/January 2022 - 6
InTents December 2021/January 2022 - 7
InTents December 2021/January 2022 - 8
InTents December 2021/January 2022 - 9
InTents December 2021/January 2022 - 10
InTents December 2021/January 2022 - 11
InTents December 2021/January 2022 - 12
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InTents December 2021/January 2022 - 14
InTents December 2021/January 2022 - 15
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InTents December 2021/January 2022 - 18
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InTents December 2021/January 2022 - Cover3
InTents December 2021/January 2022 - Cover4
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