InTents June/July 2021 - 22

lthough the guest counts are smaller compared to prepandemic
times, the tent and event rental industry and
event planners are seeing reasons to celebrate. As the
misery of 2020 begins receding in the rearview mirror,
tent and event rental companies and event planners
providing wedding-related services are feeling less dismal about the
prospects for 2021. In fact, buoyed by the rollouts of the vaccines
and the loosening of pandemic restrictions, their moods, while not
exactly giddy, are fairly optimistic about the upcoming nuptial season.
" Recovery certainly appears on the
horizon, for sure, " says Brad Isbell,
general manager for Roseville, Calif.based
Celebrations! Party Rentals and
Tents, adding that his company has " a lot
of orders " through all of June, with most
being weddings and graduations. The
easing of pandemic-related restrictions
in California has also led to an uptick in
wedding quotes, Isbell says. Although
Celebrations! is still down from previous
years, it's anticipating a " nice bounceback "
in the last two quarters of 2021.
Celebrations! serves homeowners
This 60-by-130-foot Anchor Century® tent
imparted a sense of drama and fl are for
an October 2020 wedding attended by
275 people. Tents for Rent supplied tables,
chairs, lighting, a dance fl oor, catering and
more. Photo courtesy of Tents for Rent LLC.
and event professionals who primarily
focus on corporate events and large-scale
weddings. It also provides diverse services
and rental products for movie promotions,
sporting events and car shows. The
pandemic, says Isbell, greatly affected all
aspects of the company's business.
" Our plan moving forward is to bring
employees back at the rate at which
the events come back and to slowly
release new products and marketing
plans corresponding to the reopening
of America and California in particular, "
Isbell says. " We want to show strength
and excitement but do so at an
appropriate pace so as not to sour the
tastes of our prospective clients. We try
to be aware of societal expectations and
feelings of safeness. "
Alicia Fritz, owner/proprietor of A
Day in May Event Planning & Design
LLC, a Traverse City, Mich., high-end
wedding and special event planning
and design company, sees some
recovery but comments as well that
her clients, although having the means
and the desire to entertain, are keeping
optics in mind.
" They want to be respectful of
the times we're in and don't want to
completely disregard what is safe for
guests, " she explains. " So when it comes
to weddings, we're moving forward but
the guest counts are being capped based
on the recommendations of where the
wedding is taking place. "
In a typical year, Fritz says, A Day
in May does fewer than 10 weddings,
which she describes as " full-scale
productions. " Last year the company
did three-a 50-person wedding in
Montana, a 35-person wedding in
Tennessee, and a micro-wedding for
16, working on this one remotely

InTents June/July 2021

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