InTents June/July 2021 - 35

G
one are the days when consumers simply
installed a plain white tent for a wedding
or event, set up drab tables and chairs
with little thought about the overall tent
experience. Today's consumers not only
are looking at the overall tent style and design, but are also
focusing on the elements that make a tenting environment
truly shine. From draped lighting to plush furniture to
greenery galore, today's tents are being transformed into
environs that leave memorable impressions on those within.
As Annsley Machen, director of sales at SOHO Event
Rentals, Fairhope, Ala., works with clients who are planning
weddings and events for 2021 and even into 2022, the
number of people who are focused on tented events is
growing by leaps and bounds.
" I think now more than ever, people are looking for spaces
Blue and white hues made this March
2021 wedding in Fairhope, Ala., stunning.
SOHO Event Rentals worked with Jenna
Laine Weddings to accentuate the
fl oral arrangements with linens, draping
and lighting. Photo courtesy of Alisha
Crossley Photography.
outdoors to gather. Whether that is for dining, weddings
or social events, tents are a key factor in today's outdoor
gatherings. And when most people think of a tent, their
irst thought is a basic frame tent. But at SOHO we see tents
as a framework to build off of. Tents create a temporary
structure for many fun accessories: looring, draping, loral
installations, custom branding, etc. There are countless
ways to customize your tented space to create a unique
experience for guests. "
Indeed, tent decor is playing a key role in the overall tent
design and installation process as consumers are looking
for ways to go beyond the simple " white tent " experience to
create lush and memorable environs that are reminiscent of
indoor spaces.
CORT Events, Chantilly, Va., offers furnishings speciically
designed and produced to endure the demands of short-term
rentals. " All products must pass a stringent testing process
before we include them in our list of offerings, so clients can
feel that they're using products that are the most durable
and of the highest quality, " says Kerri Otto, district account
manager, national sales at CORT Events. " We also offer decor
designed for both indoor and/or outdoor use, so no matter
www.InTentsMag.com 33
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