InTents June/July 2021 - 37

before and after photos of a tent with
looring. It completely transforms the
space. " Flooring also opens another door
of customization options-not only
are there many options for the inish of
looring a client chooses, but SOHO Event
Rentals can also do porch extensions
with acrylic railings.
" This elevates the experience for your
guests, creating a 'wow' factor, " Machen
says. SOHO Event Rentals provides tent
options ranging from Losberger clearspan
engineered structure tents to sailcloth
tents. The company also offers more than
10,000 pieces of in-house linen and more
than 20 different styles of chairs.
" Another trend I have seen continue
to grow in our region over the last few
years is event branding, " Machen says.
" This includes custom wraps-whether
it is for dance loors, bar and stage facade
inserts, tents, etc. I personally love the
customization this can add to an event.
I don't see this trend going anywhere
anytime soon, and I think this is just the
beginning for event branding. "
BEYOND TRADITIONAL
While much attention is paid to the
design elements inside and outside
of tents, more and more consumers
are looking at the decorative elements
on the tents themselves. Raj Tents is
one key example. As Maurice Walsh,
founder of Los Angeles, Calif.-based
Raj Tents, explains, the handmade,
artisan-crafted tents his company offers
are truly luxurious-featuring various
themes including Indian, Bollywood,
Moroccan, Arabian Nights, Bohemian
Chic, Old Hollywood, Beach Chic, Out
of Africa, Louis XV, Wine Country
Wedding and Classic White Wedding.
" Many of our customers are looking for
tents that go beyond the traditional tent
structure, " Walsh says. " They want the
key focus to be on the beauty of the tent.
That's why they love the vibrant colors and
unique design elements of all of our tents. "
Indeed the patterns and color combinations
of each tent offered by Raj Tents are
intended to add a lair of uniqueness to
any affair. Detailed piping and decorative
ties add to each tent's design.
In addition to offering handmade
tents, Raj Tents provides rugs, furniture,
looring and thematic lighting. " To
enhance and further showcase
these luxurious gems, many clients
use unique furniture elements and
lighting to further highlight each
tent's beauty, " Walsh says. Raj Tents'
furniture inventory includes Boho Chic,
Moroccan Party, Indian or Bollywood
themes. Pieces such as silk upholstered
divans, woven dhurrie rugs and colorful
silk upholstered cushions, poufs and
bolsters are popular among Raj Tents'
clients. To offset the vibrancy of the tent
and furniture fabric, Walsh also offers
www.InTentsMag.com 35
Lighting options used within a tent structure
can truly make or break the look and feel of
an event. Creative use of white accents lights
via draping has taken center stage in many
of today's weddings. Photo courtesy of Alex
Paul Photography.
http://www.InTentsMag.com

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