InTents June/July 2021 - 41

For example, many people are used
to seeing certain elements in main
menu sections ( " About Us, " " Contact Us, "
" Blog, " etc.). Event professionals may
also have menu tabs broken out by event
type ( " Weddings, " " Corporate Events " )
or inventory group ( " Rentals, " " Tents, "
" Services " ). While it may be tempting to
get creative, remember to make it clear
what each section of your website offers,
so your site visitors will have no problem
inding what they're looking for.
4. Simple is better. Less is more when
it comes to your website. Lots of web
visitors only skim what they're looking
at, so aim for a clean layout with a clear
conversion path. Avoid overwhelming
features such as long paragraphs, lashing
movement and automatic music. Instead,
stick to short lines of text with lots of
white space, as well as images and videos
that tell your brand's story without
overwhelming the viewer.
Next steps for a better UX
To see an immediate UX improvement on
your website, here are a few quick and
easy tips and tricks:
* Check the text contrast on your
pages. Is it easy to read? It's a best
practice to use a dark font on a light
background.
* Make calls to action, such as " Get a
Quote " or " Email Us, " short, clear
and speciic.
* Perform a site audit to identify any
broken links, outdated information
or funky formatting.
* Review your site navigation to see
if any labels are false or unclear.
Something that seems obvious or
inherent to you may not be as clear
to someone else.
* Ask a friend with fresh eyes to
explore your site and point out
any confusing areas. Utilize their
suggestions to make improvements.
* Browse other websites to get a
better idea of what you like and
dislike as a user. Try exploring
your competitors' sites to see what
strategies they're using.
From prospect to customer
Your website is one of the most
important parts of your business
strategy. By implementing these UX tips,
you will be more effective at scoring
valuable leads and turning them into
paying customers.
Carmen Bodziak is the marketing associate
for Goodshuffl e Pro, a party and event rental
software company dedicated to empowering
those in the events and decor industry. She also
oversees the Goodshuffl e Blog.
WANT MORE?
WE HAVE IT!
Search " website " at
www.InTentsMag.com
Event rental
software
that keeps every
event on track.
alertrental.com
www.InTentsMag.com 39
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InTents June/July 2021

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