InTents June/July 2022 - 20

events | company profi le
Building a legacy
After more than 50 years, Moreton Hire continues to expand and adapt.
Moreton Hire
moreton.net.au
Brisbane, Sydney and
Melbourne, Australia
Year founded: 1969
Number of employees: 200
Primary business:
Events and exhibitions
n 1969, Marlene and Kevin Morahan
bought some chairs for their local
school's festival in Manly, Brisbane,
Australia. Afterward, locals began asking
to use the chairs for other events in
the area and before long, their simple
purchase transformed their family garage
into " Moreton Bay Hire, " offering rental
party and building equipment.
Fifty years later, the company has expanded
far beyond its humble beginnings.
Today, it is one of Australia's largest event
companies, with 200 employees working in
Brisbane, Sydney and Melbourne as well as
internationally in Singapore and Prague. But
despite its tremendous growth, the company
is still family owned and operated by
Marlene Morahan's son and grandchildren.
" Moreton Hire has always been a familyoriented
business, " says Dan Morahan,
general manager at Moreton Hire. " Our
company atmosphere is full of energy
and extremely fast-paced, but at the same
time understanding to our staff's work/
life balance. "
I
Although maintaining staff is a common
problem in the industry, Morahan says
Australia's lockdowns during the pandemic
made that issue particularly challenging
for them. " With the travel restrictions and
border closures, the lack of international
backpackers and students has had a major
impact on labor hire for us to deliver
events. We are fortunate enough to have a
big core group of staff that have been with
the business for 15-plus years. "
Those loyal employees were particularly
helpful during the pandemic. Like many
Tent Rental Division members, Moreton
knew it had to pivot to new industries
in order to survive. The company's irst
instinct, of course, was to turn to its staff
for suggestions. " The ideas just started
lowing! " Morahan remembers. " We had a
dedicated division of people making room
in our warehouses for third-party logistics
opportunities. Supply chains were suffering,
and businesses were landing their
stock in Australia with nowhere to store it!
Our major warehouses in three cities were
During the pandemic, Moreton Hire had to
pivot from sporting events and weddings to
providing facilities for the health industry such
as vaccination centers. Photos courtesy of
Moreton Hire.
20 intents june-july 2022
http://moreton.net.au

InTents June/July 2022

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InTents June/July 2022 - Cover1
InTents June/July 2022 - Cover2
InTents June/July 2022 - 1
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