Marine Fabricator January/February 2022 - 19

room that's surprisingly helpful, " says
Peterson. " I think our customers enjoy
helping themselves,
especially when
they bring kids in. "
Stay organized. Showrooms need to
be tidy even when they double as work
spaces, Renna advises. " Customers can
see where everything is, " she says of
MarineRennavators. " There are a lot of
bins and labeling, and everything stays
in its place. "
Online showrooms are on point
Whether it's created to provide support
for a brick-and-mortar showroom or to
generate sales on its own, an energetic
and thoughtfully constructed online
showroom can also be vital to a marine
fabricator's success.
Greg Keeler
www.oystercreekcanvas.com
" Pictures speak so much for someone
who's shopping around. Pictures and
testimonials are really valuable to have
online, and it's OK to have something
simple where customers can just look
at some of your work. We include links
to vendors and their samples under the
heading 'Products We Love.' "
Mike Peterson
www.sugarhouse.us
" We've always had a robust website,
but we've been adding to it, redesigning
it and streamlining it to make it easier
to navigate and more mobile friendly.
We have many years of photos on there;
some are snapshots from employees and
some are professional marketing photos
that add to the high-end brand we're
trying to portray. You don't want dark,
cruddy, blurry photos to represent the
quality work you're doing.
" For samples, we mostly just link to
the manufacturers' websites and they
keep their colors updated. That reduces
our workload as far as keeping everything
updated and accurate. "
www.marinefabricatormag.com | 19
Kelsey Renna
www.marinerennavators.com
" We did everything ourselves.
When we started, I think we stayed
up all night for about four nights going
through all the photos we have,
since we've saved every picture of every
project we've ever been involved
in. We had to take into consideration
the different region we're working in
now. Advice? Less is always more;
just be precise about how you describe
yourself. "
Michelle Miron is a Minnesota-based
freelance writer with a 30-year background
in journalism and marketing content.
For more information, visit:
www.marinefabricatormag.com
Search showroom
" WE WANT THEM
TO WALK INTO A
WELCOME SPOT, NOT
SOMEPLACE THAT'S
STERILE. IT SHOULD
BE DIFFERENT
THAN INTERNET
SHOPPING. "
Greg Keeler
Oyster Creek Canvas Co.

http://www.marinerennavators.com http://www.marinefabricatormag.com http://www.oystercreekcanvas.com https://www.continental.com/en/ http://www.sugarhouse.us http://www.marinefabricatormag.com

Marine Fabricator January/February 2022

Table of Contents for the Digital Edition of Marine Fabricator January/February 2022

Marine Fabricator January/February 2022 - Cover1
Marine Fabricator January/February 2022 - Cover2
Marine Fabricator January/February 2022 - 1
Marine Fabricator January/February 2022 - 2
Marine Fabricator January/February 2022 - 3
Marine Fabricator January/February 2022 - 4
Marine Fabricator January/February 2022 - 5
Marine Fabricator January/February 2022 - 6
Marine Fabricator January/February 2022 - 7
Marine Fabricator January/February 2022 - 8
Marine Fabricator January/February 2022 - 9
Marine Fabricator January/February 2022 - 10
Marine Fabricator January/February 2022 - 11
Marine Fabricator January/February 2022 - 12
Marine Fabricator January/February 2022 - 13
Marine Fabricator January/February 2022 - 14
Marine Fabricator January/February 2022 - 15
Marine Fabricator January/February 2022 - 16
Marine Fabricator January/February 2022 - 17
Marine Fabricator January/February 2022 - 18
Marine Fabricator January/February 2022 - 19
Marine Fabricator January/February 2022 - 20
Marine Fabricator January/February 2022 - 21
Marine Fabricator January/February 2022 - 22
Marine Fabricator January/February 2022 - 23
Marine Fabricator January/February 2022 - 24
Marine Fabricator January/February 2022 - 25
Marine Fabricator January/February 2022 - 26
Marine Fabricator January/February 2022 - 27
Marine Fabricator January/February 2022 - 28
Marine Fabricator January/February 2022 - 29
Marine Fabricator January/February 2022 - 30
Marine Fabricator January/February 2022 - 31
Marine Fabricator January/February 2022 - 32
Marine Fabricator January/February 2022 - 33
Marine Fabricator January/February 2022 - 34
Marine Fabricator January/February 2022 - 35
Marine Fabricator January/February 2022 - 36
Marine Fabricator January/February 2022 - 37
Marine Fabricator January/February 2022 - 38
Marine Fabricator January/February 2022 - 39
Marine Fabricator January/February 2022 - 40
Marine Fabricator January/February 2022 - 41
Marine Fabricator January/February 2022 - 42
Marine Fabricator January/February 2022 - 43
Marine Fabricator January/February 2022 - 44
Marine Fabricator January/February 2022 - 45
Marine Fabricator January/February 2022 - 46
Marine Fabricator January/February 2022 - 47
Marine Fabricator January/February 2022 - 48
Marine Fabricator January/February 2022 - Cover3
Marine Fabricator January/February 2022 - Cover4
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