Marine Fabricator March/April 2022 - 41

every budget. We educate customers
about why they might spend more
on marine fabric, which establishes
an initial understanding that benefi ts
everyone and is more likely to
result in a successful project.
By now, nearly all clients have heard of
Sunbrella®
-the company has done such
a great job marketing and trademarking
the brand-but we also discuss other
brands of fabrics that compete in our
market. Residential fabric suppliers
have worked hard to drive more players
into creating outdoor collections and
the marine market has benefi ted.
Supply chain bingo
Our initial customer conversations
might happen at the boatyard, a
trade show, over the phone, via email
or on the dock. We take notes on
our customers' needs and prepare
customers for one, two or three
meetings based on the scope of work.
The fi rst meeting is a big one: We
measure the boat. At the second meeting
we need materials selected. On smaller
projects, we try to be effi cient by having
the fi rst and second meetings together-
we measure the boat and select materials
on board. Pre-COVID, we had a good
chance of making this happen. We would
stock up our van with books, brochures,
memo samples [loose pieces of fabric
www.marinefabricatormag.com | 41
The author's youngest daughter hides among the memo sample display wall [loose
pieces of fabric that have mill specs on the back]. Patience and fl exibility are critical
when a customer selects fabrics as they can often be back-ordered for many weeks.
Client meetings happen on the boat and at the library showroom using fabric
books and memo samples. Current supply chain issues require being logged into a
fabric mill's website during meetings and also on the phone to make sure the desired
fabrics are in the same dye lots to cut from.
http://www.hooverproducts.com http://www.marinefabricatormag.com

Marine Fabricator March/April 2022

Table of Contents for the Digital Edition of Marine Fabricator March/April 2022

Marine Fabricator March/April 2022 - Cover1
Marine Fabricator March/April 2022 - Cover2
Marine Fabricator March/April 2022 - 1
Marine Fabricator March/April 2022 - 2
Marine Fabricator March/April 2022 - 3
Marine Fabricator March/April 2022 - 4
Marine Fabricator March/April 2022 - 5
Marine Fabricator March/April 2022 - 6
Marine Fabricator March/April 2022 - 7
Marine Fabricator March/April 2022 - 8
Marine Fabricator March/April 2022 - 9
Marine Fabricator March/April 2022 - 10
Marine Fabricator March/April 2022 - 11
Marine Fabricator March/April 2022 - 12
Marine Fabricator March/April 2022 - 13
Marine Fabricator March/April 2022 - 14
Marine Fabricator March/April 2022 - 15
Marine Fabricator March/April 2022 - 16
Marine Fabricator March/April 2022 - 17
Marine Fabricator March/April 2022 - 18
Marine Fabricator March/April 2022 - 19
Marine Fabricator March/April 2022 - 20
Marine Fabricator March/April 2022 - 21
Marine Fabricator March/April 2022 - 22
Marine Fabricator March/April 2022 - 23
Marine Fabricator March/April 2022 - 24
Marine Fabricator March/April 2022 - 25
Marine Fabricator March/April 2022 - 26
Marine Fabricator March/April 2022 - 27
Marine Fabricator March/April 2022 - 28
Marine Fabricator March/April 2022 - 29
Marine Fabricator March/April 2022 - 30
Marine Fabricator March/April 2022 - 31
Marine Fabricator March/April 2022 - 32
Marine Fabricator March/April 2022 - 33
Marine Fabricator March/April 2022 - 34
Marine Fabricator March/April 2022 - 35
Marine Fabricator March/April 2022 - 36
Marine Fabricator March/April 2022 - 37
Marine Fabricator March/April 2022 - 38
Marine Fabricator March/April 2022 - 39
Marine Fabricator March/April 2022 - 40
Marine Fabricator March/April 2022 - 41
Marine Fabricator March/April 2022 - 42
Marine Fabricator March/April 2022 - 43
Marine Fabricator March/April 2022 - 44
Marine Fabricator March/April 2022 - 45
Marine Fabricator March/April 2022 - 46
Marine Fabricator March/April 2022 - 47
Marine Fabricator March/April 2022 - 48
Marine Fabricator March/April 2022 - Cover3
Marine Fabricator March/April 2022 - Cover4
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https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-tips-and-trends-supplement-2024
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-january-february-2024
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-november-december-2023
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https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-november-december-2022
https://www.nxtbook.com/ata/marinefabricator/marine-fabricator-september-october-2022
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-july-august-2022
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https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-march-april-2022
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-january-february-2022
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-november-december-2021
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-september-october-2021
https://www.nxtbook.com/ifai/marinefabricator/marine-fabricator-july-august-2021
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https://www.nxtbook.com/ifai/marinefabricator/1118MF
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https://www.nxtbook.com/ifai/marinefabricator/0518MF
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